Ancient Nutrition vs Vital Proteins:Which is more popular by branded search?
In August 2026, Vital Proteins had more branded searches than Ancient Nutrition among collagen supplements worldwide. Vital Proteins was estimated to have 60.5K branded searches compared to Ancient Nutrition’s 6.6K, and held a 35.4% Share of Search versus Ancient Nutrition’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ancient Nutrition or Vital Proteins?
Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vital Proteins, Ancient Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ancient Nutrition and Vital Proteins comparison changed over the last 12 months?
3 findings
- Vital Proteins was ahead of Ancient Nutrition in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide moved from 3% to 3.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide moved from 33.6% to 35.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for collagen supplements worldwide in August 2026?
1 change
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ancient Nutrition’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ancient Nutrition
1 branded search term
- ancient nutrition collagen
Vital Proteins
1 branded search term
- vital proteins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.