How popular isNature's Bounty in search?
In August 2026, there were an estimated 49.5K branded searches for Nature's Bounty worldwide which is down 33.1% over the last 11 months. Nature's Bounty holds 29% estimated Share of Search among collagen supplements worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vital Proteins35.4%- Bulletproof29%
- Nature's Bounty29%
Ancient Nutrition3.9%- Dose & Co2.1%
- Further Food0.59%
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Which collagen supplements compete with Nature's Bounty?
Share of Search by month for Vital Proteins, Bulletproof, Nature's Bounty, Ancient Nutrition, Dose & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 60.5K | 0% | -0.1 points | |
| 2, held 2nd | 29% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 29% | 49.5K | 0% | -0.1 points | |
| 4, held 4th | 3.9% | 6.6K | 0% | 0 points | |
| 5, held 5th | 2.1% | 3.6K | +24.1% | +0.4 points | |
| 6, held 6th | 0.59% | 1K | 0% | 0 points |
35.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
29%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
29%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
0.59%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nature's Bounty and its closest rivals
- Nature's Bounty vs Vital Proteins: compare search popularity
- Nature's Bounty vs Bulletproof: compare search popularity
- Nature's Bounty vs Ancient Nutrition: compare search popularity
- Nature's Bounty vs Dose & Co: compare search popularity
- Nature's Bounty vs Further Food: compare search popularity
- Compare Nature's Bounty with any brand
How has branded search demand for Nature's Bounty changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nature's Bounty worldwide fell from 74K to 49.5K.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide decreased from 33.6% to 29%.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide peaked at 33.6% in October 2025 and was lowest at 25.3% in June 2026.
- Across the 11 months ending August 2026, Nature's Bounty fell from 1st to 3rd among collagen supplements worldwide.
How did search popularity change for collagen supplements worldwide in August 2026?
4 changes
Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Nature's Bounty worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Nature's Bounty measured?
Brandwave collects information about searches that people make online using Nature's Bounty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- natures bounty
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Is Nature's Bounty your brand?
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