Nature's Bounty vs Now Foods:Which is searched more?
In September 2026, Now Foods had more branded searches than Nature's Bounty among magnesium supplement brands worldwide. Now Foods had about 6,700 branded searches, while Nature's Bounty had 5,400. Now Foods made up 6.1% of all magnesium supplement brand searches we track, and Nature's Bounty accounted for 5%. These are worldwide searches for English-language branded terms.
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Is Nature's Bounty or Now Foods more popular in search?
Compare the brands people buy magnesium supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Now Foods, Nature's Bounty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
How has the Nature's Bounty and Now Foods comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Nature's Bounty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature's Bounty’s share of searches among magnesium supplement brands worldwide moved from 5.9% to 5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Now Foods’ share of searches among magnesium supplement brands worldwide moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 6.7K.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Nature's Bounty worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nature's Bounty’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Bounty
1 branded search term
- natures bounty magnesium
Now Foods
2 branded search terms
- now foods magnesium
- now magnesium
Other head-to-heads among magnesium supplement brands
Natural Calm vs Nature Made: compare search popularity
Natural Calm vs BiOptimizers: compare search popularity
Natural Calm vs Thorne: compare search popularity- Natural Calm vs Now Foods: compare search popularity
- Nature Made vs BiOptimizers: compare search popularity
- Nature Made vs Thorne: compare search popularity
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