Brandwave

How popular isNow Foods in search?

In September 2026, people searched for Now Foods by name about 70,100 times worldwide, a 16.1% decrease from the previous year. These searches made up 6.1% of all global magnesium supplement brand searches, placing Now Foods fifth out of 12 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Natural Calm33%
  2. Nature Made20.4%
  3. BiOptimizers10.1%
  4. Thorne9.1%
  5. Now Foods6.1%
  6. Pure Encapsulations6.1%
  7. Nature's Bounty5%
  8. Doctor’s Best4%
  9. Life Extension2.7%
  10. Moon Juice1.7%
  11. +2 more
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Which magnesium supplement brands compete with Now Foods?

Now Foods against magnesium supplement brands worldwide, by month

Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.

View monthly share of searches table
MonthNatural CalmNature MadeBiOptimizersThorneNow FoodsPure EncapsulationsNature's BountyDoctor’s BestLife ExtensionMoon JuiceAncient MineralsJigsaw Health
Oct 202538.5%13.1%12.7%7.2%5.9%3.9%5.9%4.8%3.2%2.1%2.1%0.52%
Nov 202536.2%12.2%13.6%8.1%6.7%4.4%5.4%5.4%2.9%2.4%1.9%0.59%
Dec 202538.5%12.9%11.8%7.1%5.8%4.7%5.8%5.8%3.1%2%2%0.63%
Jan 202637.5%15.1%11.3%6.8%5.6%5.5%5.5%5.5%3%2%1.6%0.49%
Feb 202639.3%16.1%9.8%7.2%6%4.8%4.8%4.8%3.2%1.7%1.7%0.43%
Mar 202635.6%17.9%10.9%8%5.7%4.4%5.3%5.3%2.9%1.9%1.5%0.48%
Apr 202635.2%18%10.9%9.8%5.7%4.4%4.4%5.4%2.9%1.3%1.5%0.48%
May 202632.7%20.1%10%9%6.4%4.9%4.9%4.9%3.3%1.7%1.7%0.44%
Jun 202633.2%20.7%10.3%9.2%6.3%5%5%4.1%2.7%1.5%1.5%0.45%
Jul 202632.8%20.2%10%9%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Aug 202632.5%20.3%10.1%9.1%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Sep 202633%20.4%10.1%9.1%6.1%6.1%5%4%2.7%1.7%1.5%0.44%

  1. 1.Natural Calm

    33%

    Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.

  2. 2.Nature Made

    20.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BiOptimizers

    10.1%

    Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Thorne

    9.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Now Foods

    6.1%

    Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pure Encapsulations

    6.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nature's Bounty

    5%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Doctor’s Best

    4%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Life Extension

    2.7%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  10. 10.Moon Juice

    1.7%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Ancient Minerals

    1.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Jigsaw Health

    0.44%

    Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Now Foods and its closest rivals

Every comparison with Now Foods

35 comparisons

How has branded search demand for Now Foods changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Now Foods worldwide fell from 83.6K to 70.1K.
  • Across the 12 months ending September 2026, Now Foods’ share of searches among magnesium supplement brands worldwide peaked at 6.7% in November 2025 and was lowest at 5.6% in January 2026.

How did search popularity change for magnesium supplement brands worldwide in September 2026?

6 changes

  1. In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.

  2. In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.

  3. Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Now Foods’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • now ashwagandha
  • now foods
  • now foods magnesium
  • now magnesium

Do you work for Now Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Now Foods compete?

Now Foods is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands4th of 92.2%Show ranking
Essential oil brands4th of 94.4%Show ranking
Sleep supplements2nd of 615.8%Show ranking
Magnesium supplement brands5th of 126.1%Shown above
Ashwagandha supplement brands2nd of 98.6%Show ranking
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