Aura Cacia vs Now Foods:Which is more popular by branded search?

Name: Aura Cacia vs Now Foods: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Now Foods had more branded searches than Aura Cacia among essential oil brands worldwide. Now Foods was estimated to have 74K branded searches compared to Aura Cacia’s 4.4K, and held a 6.8% Share of Search versus Aura Cacia’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among essential oil brands worldwide in August 2026Which is more popular in search, Aura Cacia or Now Foods?

Aura Cacia0.4%4.4K searches

vs

Now Foods6.8%74K searches

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Which is more popular in search, Aura Cacia or Now Foods?

Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aura Cacia and Now Foods among essential oil brands worldwide, by month

Month	doTERRA	Young Living	Now Foods	Plant Therapy	Tisserand	Aura Cacia
Oct 2025	67.2%	24.7%	5%	1.8%	0.99%	0.3%
Nov 2025	63.4%	28.5%	4.7%	2.1%	0.94%	0.34%
Dec 2025	62.4%	27.9%	5.6%	2.5%	1.1%	0.41%
Jan 2026	58.3%	31.9%	6.4%	1.9%	1%	0.38%
Feb 2026	63.1%	28.2%	5.7%	1.7%	0.93%	0.34%
Mar 2026	62.2%	27.8%	6.8%	1.7%	1.1%	0.33%
Apr 2026	57.4%	31.4%	7.7%	1.9%	1.3%	0.38%
May 2026	61.8%	27.6%	6.8%	2%	1.4%	0.4%
Jun 2026	62.1%	27.8%	6.8%	2%	0.91%	0.33%
Jul 2026	61.9%	27.7%	6.8%	2%	1.1%	0.4%
Aug 2026	61.8%	27.6%	6.8%	2.5%	0.91%	0.4%
Sep 2026	—	—	—	—	—	—

How has the Aura Cacia and Now Foods comparison changed over the last 12 months?

3 findings

Now Foods was ahead of Aura Cacia in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aura Cacia’s estimated Share of Search among essential oil brands worldwide moved from 0.3% to 0.4%, and its estimated monthly branded searches held steady at 4.4K.
Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide moved from 5% to 6.8%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for essential oil brands worldwide in August 2026?

0 changes

Neither Aura Cacia nor Now Foods moved beyond provider rounding among essential oil brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aura Cacia’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.