How popular isNow Foods in search?
In August 2026, there were an estimated 74K branded searches for Now Foods worldwide which held steady over the last 11 months. Now Foods holds 6.8% estimated Share of Search among essential oil brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
doTERRA61.8%
Young Living27.6%- Now Foods6.8%
- Plant Therapy2.5%
Tisserand0.91%- Aura Cacia0.4%
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Which essential oil brands compete with Now Foods?
Share of Search by month for doTERRA, Young Living, Now Foods, Plant Therapy. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 673K | 0% | -0.2 points | |
| 2, held 2nd | 27.6% | 301K | 0% | -0.1 points | |
| 3, held 3rd | 6.8% | 74K | 0% | 0 points | |
| 4, held 4th | 2.5% | 27.1K | +22.1% | +0.4 points | |
| 5, held 5th | 0.91% | 9.9K | -18.2% | -0.2 points | |
| 6, held 6th | 0.4% | 4.4K | 0% | 0 points |
1.
doTERRA61.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
27.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
0.91%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.4%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Now Foods and its closest rivals
How has branded search demand for Now Foods changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Now Foods worldwide held steady at 74K.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide increased from 5% to 6.8%.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide peaked at 7.7% in April 2026 and was lowest at 4.7% in November 2025.
How did search popularity change for essential oil brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Tisserand worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Where does Now Foods compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Essential oil brands | 3rd of 6 | 6.8% | Shown above |
| Sleep supplements | 2nd of 6 | 18.7% | Show ranking |
How is Now Foods measured?
Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- now foods
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Is Now Foods your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.