Brandwave

How popular isNow Foods?

In October 2026, people searched for Now Foods by name about 114,000 times worldwide, a 6.5% decrease from the previous year. These searches made up 0.75% of all global fiber supplement brand searches, placing Now Foods sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fiber supplement brands, Now Foods appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Now Foods is the sixth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. MetamucilShare of searches 76.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BenefiberShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CitrucelShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. FiberConShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Now FoodsShare of searches 0.75%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top fiber supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Now Foods is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metamucil1st
  2. Citrucel2nd
  3. Konsyl3rd
  4. Benefiber4th
  5. Now Foods5th
  6. FiberCon–
  7. Organic India–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fiber supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Now Foods compared with other fiber supplement brands worldwide?

Now Foods against fiber supplement brands worldwide, by month

Share of searches by month for Metamucil, Benefiber, Citrucel, Now Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthMetamucilBenefiberCitrucelFiberConOrganic IndiaNow FoodsKonsyl
Nov 202578.8%13%4.7%1.7%0.63%0.51%0.63%
Dec 202578.7%12.9%4.7%1.7%0.77%0.51%0.63%
Jan 202678.5%12.9%4.7%1.4%1.4%0.51%0.51%
Feb 202678.9%13%4.7%1.4%0.95%0.52%0.52%
Mar 202680.1%13.1%3.9%1.2%0.79%0.52%0.43%
Apr 202676.2%15.2%4.6%1.4%1.4%0.61%0.61%
May 202678.8%13%3.9%1.4%1.7%0.63%0.52%
Jun 202678.5%12.9%3.9%1.4%2.1%0.63%0.51%
Jul 202675.9%15.2%4.6%1.4%1.7%0.74%0.61%
Aug 202681.2%10.9%4%1.2%1.5%0.65%0.53%
Sep 202676.1%15.2%4.6%1.4%1.4%0.75%0.61%
Oct 202676.9%15.4%3.8%1.4%1.1%0.75%0.62%

  1. 1.Metamucil

    76.9%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  2. 2.Benefiber

    15.4%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Citrucel

    3.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.FiberCon

    1.4%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Organic India

    1.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Now Foods

    0.75%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Konsyl

    0.62%

    Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.

Compare popularity between Now Foods and its closest rivals

Every comparison with Now Foods

40 comparisons

How has branded search demand for Now Foods changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Now Foods worldwide fell from 122K to 114K.
  • Across the 12 months ending October 2026, Now Foods rose from 7th to 6th among fiber supplement brands worldwide.

How did search popularity change for fiber supplement brands worldwide in October 2026?

6 changes

  1. In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%.

  2. In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.

  3. Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.

  4. Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.

  5. Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026.

  6. Estimated monthly branded searches for Konsyl worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Now Foods’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • now ashwagandha
  • now foods
  • now foods magnesium
  • now foods melatonin
  • now foods sleep
  • now foods supplements
  • now foods vitamins
  • now magnesium
  • now melatonin
  • now psyllium
  • now sleep
  • now supplements
  • now vitamins

Do you work for Now Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Now Foods compete?

Now Foods is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Essential oil brands4th of 94.2%Show ranking
Fiber supplement brands6th of 70.75%Shown above
Vitamin brands6th of 95%Show ranking
Sleep supplements3rd of 61.8%Show ranking
Magnesium supplement brands7th of 134.2%Show ranking
Ashwagandha supplement brands2nd of 98.4%Show ranking
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