Brandwave

How popular isNow Foods in search?

In September 2026, people searched for Now Foods by name about 70,100 times worldwide, a 16.1% decrease from the previous year. These searches made up 2.2% of all global vitamin brand searches, placing Now Foods fourth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Centrum81.5%
  2. Blackmores7.3%
  3. Solgar4%
  4. Now Foods2.2%
  5. Nature Made1.8%
  6. Swisse1.8%
  7. Garden of Life1.2%
  8. Nature's Way0.13%
  9. Thorne0.05%
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Which vitamin brands compete with Now Foods?

Now Foods against vitamin brands worldwide, by month

Share of searches by month for Centrum, Blackmores, Solgar, Now Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthCentrumBlackmoresSolgarNow FoodsNature MadeSwisseGarden of LifeNature's WayThorne
Oct 202579.8%5.9%5.9%2.6%2.1%1.8%1.8%0.09%0.06%
Nov 202580.7%5.9%4.9%2.7%2.1%1.8%1.8%0.08%0.05%
Dec 202581.3%6%4.9%2.7%2.1%1.5%1.5%0.08%0.05%
Jan 202680.1%5.9%4.8%3.2%2.5%1.4%1.8%0.09%0.06%
Feb 202682.1%4.9%4.9%2.7%2.2%1.5%1.5%0.1%0.05%
Mar 202679%5.8%5.8%3.2%2.5%1.7%1.7%0.1%0.06%
Apr 202679.7%7.1%4.8%3.2%2.1%1.4%1.4%0.1%0.07%
May 202681.2%6%4.9%2.7%1.8%1.8%1.5%0.11%0.07%
Jun 202682.5%6.1%4.1%2.7%1.8%1.5%1.2%0.11%0.06%
Jul 202681.7%7.3%3.3%2.7%1.8%1.8%1.2%0.12%0.06%
Aug 202681.4%7.3%3.3%2.7%2.2%1.8%1.2%0.12%0.06%
Sep 202681.5%7.3%4%2.2%1.8%1.8%1.2%0.13%0.05%

  1. 1.Centrum

    81.5%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Blackmores

    7.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    4%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  4. 4.Now Foods

    2.2%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Nature Made

    1.8%

    Held 5th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.3 points.

  6. 6.Swisse

    1.8%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Garden of Life

    1.2%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nature's Way

    0.13%

    Held 8th. 3.5K estimated branded searches, +9.4% vs prior month. Share 0 points.

  9. 9.Thorne

    0.05%

    Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Now Foods and its closest rivals

Every comparison with Now Foods

35 comparisons

How has branded search demand for Now Foods changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Now Foods worldwide fell from 83.6K to 70.1K.
  • Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide peaked at 3.2% in January 2026 and was lowest at 2.2% in September 2026.

How did search popularity change for vitamin brands worldwide in September 2026?

6 changes

  1. In September 2026, Solgar gained share of searches among vitamin brands worldwide, from 3.3% to 4%.

  2. Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

  3. Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.

  4. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Now Foods’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • now ashwagandha
  • now foods
  • now foods magnesium
  • now magnesium

Do you work for Now Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Now Foods compete?

Now Foods is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands4th of 92.2%Shown above
Essential oil brands4th of 94.4%Show ranking
Sleep supplements2nd of 615.8%Show ranking
Magnesium supplement brands5th of 126.1%Show ranking
Ashwagandha supplement brands2nd of 98.6%Show ranking
Creator with pink hair and a pink jacket

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