Essential oil brands:Which brands are most popular in search?
In August 2026, doTERRA was the most searched among essential oil brands worldwide, with an estimated 673K branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
doTERRA61.8%
Young Living27.6%- Now Foods6.8%
- Plant Therapy2.5%
Tisserand0.91%- Aura Cacia0.4%
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Share of SearchLeaderboard
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for doTERRA, Young Living, Now Foods, Plant Therapy. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 673K | 0% | -0.2 points | |
| 2, held 2nd | 27.6% | 301K | 0% | -0.1 points | |
| 3, held 3rd | 6.8% | 74K | 0% | 0 points | |
| 4, held 4th | 2.5% | 27.1K | +22.1% | +0.4 points | |
| 5, held 5th | 0.91% | 9.9K | -18.2% | -0.2 points | |
| 6, held 6th | 0.4% | 4.4K | 0% | 0 points |
1.
doTERRA61.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
27.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
0.91%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.4%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- doTERRA vs Young Living: compare search popularity
- doTERRA vs Now Foods: compare search popularity
- doTERRA vs Plant Therapy: compare search popularity
- Young Living vs Now Foods: compare search popularity
- Young Living vs Plant Therapy: compare search popularity
- Now Foods vs Plant Therapy: compare search popularity
- Compare any of these brands
Which brand is most popular in search among essential oil brands worldwide?
6 brands
In August 2026, doTERRA was the most searched among essential oil brands worldwide, with an estimated 673K branded searches and 61.8% estimated Share of Search within this set. Young Living is in 2nd place, 34.1 percentage points behind at 27.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| doTERRA | 67.2% → 61.8% | 67.2%Oct 2025 | 57.4%Apr 2026 | 1st |
| Young Living | 24.7% → 27.6% | 31.9%Jan 2026 | 24.7%Oct 2025 | 2nd |
| Now Foods | 5% → 6.8% | 7.7%Apr 2026 | 4.7%Nov 2025 | 3rd |
| Plant Therapy | 1.8% → 2.5% | 2.5%Dec 2025 | 1.7%Mar 2026 | 4th |
| Tisserand | 0.99% → 0.91% | 1.4%May 2026 | 0.91%Aug 2026 | 5th |
| Aura Cacia | 0.3% → 0.4% | 0.41%Dec 2025 | 0.3%Oct 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide decreased from 67.2% to 61.8%.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide increased from 24.7% to 27.6%.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide increased from 5% to 6.8%.
- Across the 11 months ending August 2026, Plant Therapy’s estimated Share of Search among essential oil brands worldwide increased from 1.8% to 2.5%.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide peaked at 67.2% in October 2025 and was lowest at 57.4% in April 2026.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide peaked at 31.9% in January 2026 and was lowest at 24.7% in October 2025.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide peaked at 7.7% in April 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Tisserand and Aura Cacia held steady: their estimated Share of Search among essential oil brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for essential oil brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Tisserand worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
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