Brandwave

doTERRA vs Edens Garden:Which is more popular?

In September 2026, doTERRA had more branded searches than Edens Garden among essential oil brands worldwide. doTERRA had about 673,000 branded searches, while Edens Garden had 246,000. doTERRA made up 49.1% of all essential oil brand searches we track, and Edens Garden accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Edens Garden appeared in three of the five answers and doTERRA in two. Edens Garden was mentioned before doTERRA in three out of four answers that named either.

Among essential oil brands worldwide in September 2026

Who do people search for more?

doTERRA, about 3 searches for every 1 for Edens Garden

doTERRA 673K searchesEdens Garden 246K searches

Who does AI mention more?

Edens Garden, mentioned in 3 of 5 answers, doTERRA in 2

Edens Garden in 3 of 5doTERRA in 2 of 5

Who does AI recommend more?

Edens Garden, named ahead of doTERRA in 3 of 4 answers

Edens Garden first in 3doTERRA first in 1

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Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edens Garden was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. doTERRA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Edens Garden was listed before doTERRA in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plant Therapy1st
  2. Aura Cacia2nd
  3. Rocky Mountain Oils3rd
  4. Edens Garden4th
  5. Mountain Rose Herbs5th
  6. Now Foods6th
  7. doTERRA7th
  8. Young Living8th
  9. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is doTERRA or Edens Garden more popular in search?

This chart shows how often people search Google for doTERRA and Edens Garden by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.

doTERRA and Edens Garden among essential oil brands worldwide, by month

Share of searches by month for doTERRA, Edens Garden. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingEdens GardenNow FoodsMountain Rose HerbsPlant TherapyTisserandAura CaciaRocky Mountain Oils
Oct 202555.5%20.4%13.7%4.1%3.4%1.5%0.82%0.24%0.37%
Nov 202545.2%20.4%24.9%3.3%3.3%1.5%0.67%0.24%0.45%
Dec 202548.4%21.6%17.7%4.3%4.3%1.9%0.87%0.32%0.48%
Jan 202647.4%25.9%14.2%5.2%4.3%1.6%0.85%0.31%0.38%
Feb 202645.2%20.2%24.7%4.1%3.3%1.2%0.66%0.24%0.3%
Mar 202644.8%20%24.5%4.9%3.3%1.2%0.8%0.24%0.29%
Apr 202637.6%20.6%30.8%5.1%3.4%1.2%0.83%0.25%0.25%
May 202642%18.8%28.1%4.6%3.8%1.4%0.92%0.27%0.22%
Jun 202648.7%21.8%17.8%5.4%3.6%1.6%0.72%0.26%0.21%
Jul 202650.2%22.4%15%5.5%3.7%1.7%0.9%0.33%0.27%
Aug 202648.5%21.7%17.7%5.3%3.6%2%0.71%0.32%0.21%
Sep 202649.1%22%17.9%4.4%3.6%1.6%0.88%0.26%0.21%

How has the doTERRA and Edens Garden comparison changed over the last 12 months?

3 findings
  • doTERRA was ahead of Edens Garden in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands worldwide moved from 55.5% to 49.1%, and its estimated monthly branded searches moved from 1M to 673K.
  • Across the 12 months ending September 2026, Edens Garden’s share of searches among essential oil brands worldwide moved from 13.7% to 17.9%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for essential oil brands worldwide in September 2026?

1 change

  1. In September 2026, doTERRA gained share of searches among essential oil brands worldwide, from 48.5% to 49.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using doTERRA’s and Edens Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

doTERRA

1 branded search term

  • doterra

Edens Garden

1 branded search term

  • edens garden

How the Brand Demand Index is measured

Other head-to-heads among essential oil brands

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