Brandwave

How popular isYoung Living in search?

In August 2026, there were an estimated 301K branded searches for Young Living worldwide which is down 18.2% over the last 11 months. Young Living holds 27.6% estimated Share of Search among essential oil brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. doTERRA61.8%
  2. Young Living27.6%
  3. Now Foods6.8%
  4. Plant Therapy2.5%
  5. Tisserand0.91%
  6. Aura Cacia0.4%
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Which essential oil brands compete with Young Living?

Young Living against essential oil brands worldwide, by month

Share of Search by month for doTERRA, Young Living, Now Foods, Plant Therapy. The figures are in the table below the chart.

View monthly share of search table
MonthdoTERRAYoung LivingNow FoodsPlant TherapyTisserandAura Cacia
Oct 202567.2%24.7%5%1.8%0.99%0.3%
Nov 202563.4%28.5%4.7%2.1%0.94%0.34%
Dec 202562.4%27.9%5.6%2.5%1.1%0.41%
Jan 202658.3%31.9%6.4%1.9%1%0.38%
Feb 202663.1%28.2%5.7%1.7%0.93%0.34%
Mar 202662.2%27.8%6.8%1.7%1.1%0.33%
Apr 202657.4%31.4%7.7%1.9%1.3%0.38%
May 202661.8%27.6%6.8%2%1.4%0.4%
Jun 202662.1%27.8%6.8%2%0.91%0.33%
Jul 202661.9%27.7%6.8%2%1.1%0.4%
Aug 202661.8%27.6%6.8%2.5%0.91%0.4%
Sep 2026——————

  1. 1.doTERRA

    61.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Young Living

    27.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Now Foods

    6.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plant Therapy

    2.5%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Tisserand

    0.91%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Aura Cacia

    0.4%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Young Living and its closest rivals

How has branded search demand for Young Living changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Young Living worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide increased from 24.7% to 27.6%.
  • Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide peaked at 31.9% in January 2026 and was lowest at 24.7% in October 2025.

How did search popularity change for essential oil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Tisserand worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  2. Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.

  3. Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How is Young Living measured?

Brandwave collects information about searches that people make online using Young Living’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • young living

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How the Brand Demand Index is measured

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