Brandwave

Aura Cacia vs Young Living:Which is more popular by branded search?

In August 2026, Young Living had more branded searches than Aura Cacia among essential oil brands worldwide. Young Living was estimated to have 301K branded searches compared to Aura Cacia’s 4.4K, and held a 27.6% Share of Search versus Aura Cacia’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among essential oil brands worldwide in August 2026Which is more popular in search, Aura Cacia or Young Living?
Aura Cacia0.4%4.4K searches
vs
Young Living27.6%301K searches

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Which is more popular in search, Aura Cacia or Young Living?

Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aura Cacia and Young Living among essential oil brands worldwide, by month

Share of Search by month for Young Living, Aura Cacia. The figures are in the table below the chart.

View monthly share of search table
MonthdoTERRAYoung LivingNow FoodsPlant TherapyTisserandAura Cacia
Oct 202567.2%24.7%5%1.8%0.99%0.3%
Nov 202563.4%28.5%4.7%2.1%0.94%0.34%
Dec 202562.4%27.9%5.6%2.5%1.1%0.41%
Jan 202658.3%31.9%6.4%1.9%1%0.38%
Feb 202663.1%28.2%5.7%1.7%0.93%0.34%
Mar 202662.2%27.8%6.8%1.7%1.1%0.33%
Apr 202657.4%31.4%7.7%1.9%1.3%0.38%
May 202661.8%27.6%6.8%2%1.4%0.4%
Jun 202662.1%27.8%6.8%2%0.91%0.33%
Jul 202661.9%27.7%6.8%2%1.1%0.4%
Aug 202661.8%27.6%6.8%2.5%0.91%0.4%
Sep 2026——————

How has the Aura Cacia and Young Living comparison changed over the last 12 months?

How did search popularity change for essential oil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aura Cacia’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aura Cacia

1 branded search term

  • aura cacia

Young Living

1 branded search term

  • young living

How the Brand Demand Index is measured

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