doTERRA vs Young Living:Which is more popular by branded search?
In August 2026, doTERRA had more branded searches than Young Living among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Young Living’s 301K, and held a 61.8% Share of Search versus Young Living’s 27.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, doTERRA or Young Living?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for doTERRA, Young Living. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the doTERRA and Young Living comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Young Living in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide moved from 67.2% to 61.8%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide moved from 24.7% to 27.6%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for essential oil brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using doTERRA’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
doTERRA
1 branded search term
- doterra
Young Living
1 branded search term
- young living
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.