Now Foods vs Young Living:Which is more popular by branded search?

Name: Now Foods vs Young Living: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Young Living had more branded searches than Now Foods among essential oil brands worldwide. Young Living was estimated to have 301K branded searches compared to Now Foods’ 74K, and held a 27.6% Share of Search versus Now Foods’ 6.8%. These are worldwide searches for English-language branded terms.

Share of Search among essential oil brands worldwide in August 2026Which is more popular in search, Now Foods or Young Living?

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Which is more popular in search, Now Foods or Young Living?

Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Now Foods and Young Living among essential oil brands worldwide, by month

Month	doTERRA	Young Living	Now Foods	Plant Therapy	Tisserand	Aura Cacia
Oct 2025	67.2%	24.7%	5%	1.8%	0.99%	0.3%
Nov 2025	63.4%	28.5%	4.7%	2.1%	0.94%	0.34%
Dec 2025	62.4%	27.9%	5.6%	2.5%	1.1%	0.41%
Jan 2026	58.3%	31.9%	6.4%	1.9%	1%	0.38%
Feb 2026	63.1%	28.2%	5.7%	1.7%	0.93%	0.34%
Mar 2026	62.2%	27.8%	6.8%	1.7%	1.1%	0.33%
Apr 2026	57.4%	31.4%	7.7%	1.9%	1.3%	0.38%
May 2026	61.8%	27.6%	6.8%	2%	1.4%	0.4%
Jun 2026	62.1%	27.8%	6.8%	2%	0.91%	0.33%
Jul 2026	61.9%	27.7%	6.8%	2%	1.1%	0.4%
Aug 2026	61.8%	27.6%	6.8%	2.5%	0.91%	0.4%
Sep 2026	—	—	—	—	—	—

How has the Now Foods and Young Living comparison changed over the last 12 months?

3 findings

Young Living was ahead of Now Foods in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide moved from 5% to 6.8%, and its estimated monthly branded searches held steady at 74K.
Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide moved from 24.7% to 27.6%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for essential oil brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Now Foods’ and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.