Plant Therapy vs Young Living:Which is more popular by branded search?
In August 2026, Young Living had more branded searches than Plant Therapy among essential oil brands worldwide. Young Living was estimated to have 301K branded searches compared to Plant Therapy’s 27.1K, and held a 27.6% Share of Search versus Plant Therapy’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plant Therapy or Young Living?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Young Living, Plant Therapy. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Plant Therapy and Young Living comparison changed over the last 12 months?
3 findings
- Young Living was ahead of Plant Therapy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plant Therapy’s estimated Share of Search among essential oil brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide moved from 24.7% to 27.6%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for essential oil brands worldwide in August 2026?
1 change

Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Plant Therapy’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plant Therapy
1 branded search term
- plant therapy
Young Living
1 branded search term
- young living

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.