Brandwave

Mountain Rose Herbs vs Young Living:Which is more popular?

In September 2026, Young Living had more branded searches than Mountain Rose Herbs among essential oil brands worldwide. Young Living had about 301,000 branded searches, while Mountain Rose Herbs had 49,500. Young Living made up 22% of all essential oil brand searches we track, and Mountain Rose Herbs accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Mountain Rose Herbs appeared in three of the five answers and Young Living in one. Mountain Rose Herbs was mentioned before Young Living in every answer that named either.

Among essential oil brands worldwide in September 2026

Who do people search for more?

Young Living, about 6 searches for every 1 for Mountain Rose Herbs

Young Living 301K searchesMountain Rose Herbs 49.5K searches

Who does AI mention more?

Mountain Rose Herbs, mentioned in 3 of 5 answers, Young Living in 1

Mountain Rose Herbs in 3 of 5Young Living in 1 of 5

Who does AI recommend more?

Mountain Rose Herbs, named ahead of Young Living in 3 of 3 answers

Mountain Rose Herbs first in 3Young Living never first

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Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mountain Rose Herbs was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Young Living was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mountain Rose Herbs was listed before Young Living in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plant Therapy1st
  2. Aura Cacia2nd
  3. Rocky Mountain Oils3rd
  4. Edens Garden4th
  5. Mountain Rose Herbs5th
  6. Now Foods6th
  7. doTERRA7th
  8. Young Living8th
  9. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mountain Rose Herbs or Young Living more popular in search?

This chart shows how often people search Google for Mountain Rose Herbs and Young Living by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.

Mountain Rose Herbs and Young Living among essential oil brands worldwide, by month

Share of searches by month for Young Living, Mountain Rose Herbs. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingEdens GardenNow FoodsMountain Rose HerbsPlant TherapyTisserandAura CaciaRocky Mountain Oils
Oct 202555.5%20.4%13.7%4.1%3.4%1.5%0.82%0.24%0.37%
Nov 202545.2%20.4%24.9%3.3%3.3%1.5%0.67%0.24%0.45%
Dec 202548.4%21.6%17.7%4.3%4.3%1.9%0.87%0.32%0.48%
Jan 202647.4%25.9%14.2%5.2%4.3%1.6%0.85%0.31%0.38%
Feb 202645.2%20.2%24.7%4.1%3.3%1.2%0.66%0.24%0.3%
Mar 202644.8%20%24.5%4.9%3.3%1.2%0.8%0.24%0.29%
Apr 202637.6%20.6%30.8%5.1%3.4%1.2%0.83%0.25%0.25%
May 202642%18.8%28.1%4.6%3.8%1.4%0.92%0.27%0.22%
Jun 202648.7%21.8%17.8%5.4%3.6%1.6%0.72%0.26%0.21%
Jul 202650.2%22.4%15%5.5%3.7%1.7%0.9%0.33%0.27%
Aug 202648.5%21.7%17.7%5.3%3.6%2%0.71%0.32%0.21%
Sep 202649.1%22%17.9%4.4%3.6%1.6%0.88%0.26%0.21%

How has the Mountain Rose Herbs and Young Living comparison changed over the last 12 months?

3 findings

How did search popularity change for essential oil brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Young Living worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for Mountain Rose Herbs worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mountain Rose Herbs’ and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mountain Rose Herbs

1 branded search term

  • mountain rose herbs

Young Living

1 branded search term

  • young living

How the Brand Demand Index is measured

Other head-to-heads among essential oil brands

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