doTERRA vs Now Foods:Which is more popular by branded search?
In August 2026, doTERRA had more branded searches than Now Foods among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Now Foods’ 74K, and held a 61.8% Share of Search versus Now Foods’ 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, doTERRA or Now Foods?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for doTERRA, Now Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the doTERRA and Now Foods comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Now Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide moved from 67.2% to 61.8%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide moved from 5% to 6.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for essential oil brands worldwide in August 2026?
1 change
Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using doTERRA’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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