Magnesium supplement brands:Which are most popular?
In September 2026, Natural Calm was the most searched magnesium supplement brand worldwide, accounting for 33% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Thorne showed up in every answer. Thorne was recommended most often, coming first in two out of four responses.
Natural CalmShare of searches 33%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Nature MadeShare of searches 20.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
BiOptimizersShare of searches 10.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ThorneShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Now FoodsShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top magnesium supplement brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Thorne appeared every time. Thorne was recommended most often, coming first in two out of four answers. Nature Made was second, and Pure Encapsulations was third. Natural Calm, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ancient Minerals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jigsaw Health0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about magnesium supplement brands
4 answers
Asked ChatGPT
“Which magnesium supplement brand should I buy?”
Asked ChatGPT
“What are the best magnesium supplement brands?”
Asked ChatGPT
“What's the best magnesium supplement brand for sleep?”
Searched Google, AI Overview
“magnesium supplement”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best magnesium supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which magnesium supplement brands do people search for most?
This chart shows how often people search Google for each magnesium supplement brand by name. Each line represents a brand's share of searches for all 12 magnesium supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 36K | +1.4% | +0.5 points | |
| 2, held 2nd | 20.4% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 11K | 0% | 0 points | |
| 4, held 4th | 9.1% | 9.9K | 0% | 0 points | |
| 5, held 5th | 6.1% | 6.7K | 0% | 0 points | |
| 6, held 6th | 6.1% | 6.6K | 0% | 0 points | |
| 7, held 7th | 5% | 5.4K | 0% | 0 points | |
| 8, held 8th | 4% | 4.4K | 0% | 0 points | |
| 9, held 9th | 2.7% | 2.9K | -19.4% | -0.6 points | |
| 10, held 10th | 1.7% | 1.9K | 0% | 0 points | |
| 11, held 11th | 1.5% | 1.6K | 0% | 0 points | |
| 12, held 12th | 0.44% | 480 | 0% | 0 points |
33%
Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.
20.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
10.1%
Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Thorne9.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
10.
Moon Juice1.7%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.44%
Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among magnesium supplement brands worldwide?
12 brands
In September 2026, Natural Calm was the most searched among magnesium supplement brands worldwide, with an estimated 36K branded searches, 33% of all searches for the 12 we track. Nature Made is in 2nd place, 12.7 percentage points behind at 20.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Natural Calm | 38.5% → 33% | 39.3%Feb 2026 | 32.5%Aug 2026 | 1st |
| Nature Made | 13.1% → 20.4% | 20.7%Jun 2026 | 12.2%Nov 2025 | 2nd |
| BiOptimizers | 12.7% → 10.1% | 13.6%Nov 2025 | 9.8%Feb 2026 | 3rd |
| Thorne | 7.2% → 9.1% | 9.8%Apr 2026 | 6.8%Jan 2026 | 4th |
| Now Foods | 5.9% → 6.1% | 6.7%Nov 2025 | 5.6%Jan 2026 | 5th |
| Pure Encapsulations | 3.9% → 6.1% | 6.1%Sep 2026 | 3.9%Oct 2025 | 8th → 6th |
| Nature's Bounty | 5.9% → 5% | 5.9%Oct 2025 | 4.4%Apr 2026 | 6th → 7th |
| Doctor’s Best | 4.8% → 4% | 5.8%Dec 2025 | 4%Jul 2026 | 7th → 8th |
| Life Extension | 3.2% → 2.7% | 3.3%Aug 2026 | 2.7%Sep 2026 | 9th |
| Moon Juice | 2.1% → 1.7% | 2.4%Nov 2025 | 1.3%Apr 2026 | 11th → 10th |
| Ancient Minerals | 2.1% → 1.5% | 2.1%Oct 2025 | 1.5%Jul 2026 | 10th → 11th |
| Jigsaw Health | 0.52% → 0.44% | 0.63%Dec 2025 | 0.43%Feb 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Natural Calm’s share of searches among magnesium supplement brands worldwide decreased from 38.5% to 33%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among magnesium supplement brands worldwide increased from 13.1% to 20.4%.
- Across the 12 months ending September 2026, BiOptimizers’ share of searches among magnesium supplement brands worldwide decreased from 12.7% to 10.1%.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide increased from 7.2% to 9.1%.
- Across the 12 months ending September 2026, Pure Encapsulations’ share of searches among magnesium supplement brands worldwide increased from 3.9% to 6.1%.
- Across the 12 months ending September 2026, Nature's Bounty’s share of searches among magnesium supplement brands worldwide decreased from 5.9% to 5%.
- Across the 12 months ending September 2026, Doctor’s Best’s share of searches among magnesium supplement brands worldwide decreased from 4.8% to 4%.
- Across the 12 months ending September 2026, Life Extension’s share of searches among magnesium supplement brands worldwide decreased from 3.2% to 2.7%.
- Across the 12 months ending September 2026, Ancient Minerals’ share of searches among magnesium supplement brands worldwide decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Natural Calm’s share of searches among magnesium supplement brands worldwide peaked at 39.3% in February 2026 and was lowest at 32.5% in August 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among magnesium supplement brands worldwide peaked at 20.7% in June 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, BiOptimizers’ share of searches among magnesium supplement brands worldwide peaked at 13.6% in November 2025 and was lowest at 9.8% in February 2026.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide peaked at 9.8% in April 2026 and was lowest at 6.8% in January 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among magnesium supplement brands worldwide peaked at 6.7% in November 2025 and was lowest at 5.6% in January 2026.
- Across the 12 months ending September 2026, Nature's Bounty’s share of searches among magnesium supplement brands worldwide peaked at 5.9% in October 2025 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, Doctor’s Best’s share of searches among magnesium supplement brands worldwide peaked at 5.8% in December 2025 and was lowest at 4% in July 2026.
- Across the 12 months ending September 2026, Moon Juice’s share of searches among magnesium supplement brands worldwide peaked at 2.4% in November 2025 and was lowest at 1.3% in April 2026.
- Across the 12 months ending September 2026, Pure Encapsulations rose from 8th to 6th among magnesium supplement brands worldwide.
- Across the 12 months ending September 2026, Nature's Bounty fell from 6th to 7th among magnesium supplement brands worldwide.
- Across the 12 months ending September 2026, Doctor’s Best fell from 7th to 8th among magnesium supplement brands worldwide.
- Across the 12 months ending September 2026, Moon Juice rose from 11th to 10th among magnesium supplement brands worldwide.
- Across the 12 months ending September 2026, Ancient Minerals fell from 10th to 11th among magnesium supplement brands worldwide.
- Across the 12 months ending September 2026, Now Foods and Jigsaw Health held steady: their share of searches among magnesium supplement brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
8 changes
In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.
In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.
Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.
Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for BiOptimizers worldwide fell 23.1% over 12 measured months, from 14.3K to 11K in September 2026.
Estimated monthly branded searches for Moon Juice worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Compare popularity between leading brands
- Natural Calm vs Nature Made: compare popularity
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