Brandwave

How popular isNature Made?

In September 2026, people searched for Nature Made by name about 124,000 times worldwide, a 5.9% increase from the previous year. These searches made up 20.4% of all global magnesium supplement brand searches, placing Nature Made second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about magnesium supplement brands, Nature Made appeared in two of the four answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Nature Made is the second most searched of 12 competitors and the second most recommended in AI answers.

  1. Natural CalmShare of searches 33%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Nature MadeShare of searches 20.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. BiOptimizersShare of searches 10.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ThorneShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Now FoodsShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+7 more

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Top magnesium supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nature Made was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nature Made is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thorne1st
  2. Nature Made2nd
  3. Pure Encapsulations3rd
  4. Now Foods4th
  5. Doctor’s Best5th
  6. Life Extension5th
  7. Natural Calm–
  8. BiOptimizers–
  9. Nature's Bounty–
  10. Moon Juice–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about magnesium supplement brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which magnesium supplement brands compete with Nature Made?

Nature Made against magnesium supplement brands worldwide, by month

Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.

View monthly share of searches table
MonthNatural CalmNature MadeBiOptimizersThorneNow FoodsPure EncapsulationsNature's BountyDoctor’s BestLife ExtensionMoon JuiceAncient MineralsJigsaw Health
Oct 202538.5%13.1%12.7%7.2%5.9%3.9%5.9%4.8%3.2%2.1%2.1%0.52%
Nov 202536.2%12.2%13.6%8.1%6.7%4.4%5.4%5.4%2.9%2.4%1.9%0.59%
Dec 202538.5%12.9%11.8%7.1%5.8%4.7%5.8%5.8%3.1%2%2%0.63%
Jan 202637.5%15.1%11.3%6.8%5.6%5.5%5.5%5.5%3%2%1.6%0.49%
Feb 202639.3%16.1%9.8%7.2%6%4.8%4.8%4.8%3.2%1.7%1.7%0.43%
Mar 202635.6%17.9%10.9%8%5.7%4.4%5.3%5.3%2.9%1.9%1.5%0.48%
Apr 202635.2%18%10.9%9.8%5.7%4.4%4.4%5.4%2.9%1.3%1.5%0.48%
May 202632.7%20.1%10%9%6.4%4.9%4.9%4.9%3.3%1.7%1.7%0.44%
Jun 202633.2%20.7%10.3%9.2%6.3%5%5%4.1%2.7%1.5%1.5%0.45%
Jul 202632.8%20.2%10%9%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Aug 202632.5%20.3%10.1%9.1%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Sep 202633%20.4%10.1%9.1%6.1%6.1%5%4%2.7%1.7%1.5%0.44%

  1. 1.Natural Calm

    33%

    Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.

  2. 2.Nature Made

    20.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BiOptimizers

    10.1%

    Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Thorne

    9.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Now Foods

    6.1%

    Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pure Encapsulations

    6.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nature's Bounty

    5%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Doctor’s Best

    4%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Life Extension

    2.7%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  10. 10.Moon Juice

    1.7%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Ancient Minerals

    1.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Jigsaw Health

    0.44%

    Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nature Made and its closest rivals

Every comparison with Nature Made

38 comparisons

How has branded search demand for Nature Made changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Made worldwide rose from 117K to 124K.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among magnesium supplement brands worldwide increased from 13.1% to 20.4%.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among magnesium supplement brands worldwide peaked at 20.7% in June 2026 and was lowest at 12.2% in November 2025.

How did search popularity change for magnesium supplement brands worldwide in September 2026?

6 changes

  1. In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.

  2. In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.

  3. Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Nature Made’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nature Made’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nature made
  • nature made ashwagandha
  • nature made magnesium
  • nature made prenatal
  • naturemade

Do you work for Nature Made? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nature Made compete?

Nature Made is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands5th of 91.8%Show ranking
Multivitamin brands2nd of 42.2%Show ranking
Prenatal vitamin brands3rd of 1210.4%Show ranking
Fish oil brands3rd of 611.4%Show ranking
Sleep supplements3rd of 613.1%Show ranking
Omega 3 supplements3rd of 421.7%Show ranking
Calcium magnesium zinc brands2nd of 323.9%Show ranking
Magnesium supplement brands2nd of 1220.4%Shown above
Ashwagandha supplement brands4th of 95.6%Show ranking
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