Brandwave

How popular isNature Made?

In September 2026, people searched for Nature Made by name about 124,000 times worldwide, a 5.9% increase from the previous year. These searches made up 10.4% of all global prenatal vitamin brand searches, placing Nature Made third out of 12 brands. When we asked both ChatGPT and Google AI Overviews about prenatal vitamin brands, Nature Made appeared in all answers and was the most recommended of the 12.

Search and AI answers in September 2026

Nature Made is the third most searched of 12 competitors and the most recommended in AI answers.

  1. ElevitShare of searches 28.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PregnacareShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Nature MadeShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PerelelShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. RitualShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+7 more

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Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Made appeared in all five answers. Nature Made is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Needed3rd
  4. Perelel4th
  5. Ritual5th
  6. One A Day6th
  7. New Chapter7th
  8. Elevit–
  9. Pregnacare–
  10. Centrum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prenatal vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which prenatal vitamin brands compete with Nature Made?

Nature Made against prenatal vitamin brands worldwide, by month

Share of searches by month for Elevit, Pregnacare, Nature Made, Perelel, Ritual, Needed, Thorne, One A Day, Centrum. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

  1. 1.Elevit

    28.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Pregnacare

    23%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Nature Made

    10.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Perelel

    8.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Ritual

    8.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Needed

    6.9%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.2 points.

  7. 7.Thorne

    4.6%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.One A Day

    3.8%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Centrum

    2.1%

    Moved from 11th to 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  10. 10.FullWell

    1.7%

    Moved from 9th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  11. 11.Garden of Life

    1.7%

    Moved from 10th to 11th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  12. 12.New Chapter

    0.61%

    Held 12th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nature Made and its closest rivals

Every comparison with Nature Made

38 comparisons

How has branded search demand for Nature Made changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Made worldwide rose from 117K to 124K.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide increased from 9.3% to 10.4%.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide peaked at 21.1% in April 2026 and was lowest at 9.3% in October 2025.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

6 changes

  1. In September 2026, Needed gained share of searches among prenatal vitamin brands worldwide, from 5.7% to 6.9%.

  2. Centrum’s share of searches among prenatal vitamin brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

  3. Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.

  4. Thorne’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 5.4% to 4.6% in September 2026.

  5. In September 2026, FullWell fell from 9th to 10th among prenatal vitamin brands worldwide.

  6. In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide.

How are Nature Made’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nature Made’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nature made
  • nature made ashwagandha
  • nature made magnesium
  • nature made prenatal
  • naturemade

Do you work for Nature Made? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nature Made compete?

Nature Made is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands5th of 91.8%Show ranking
Multivitamin brands2nd of 42.2%Show ranking
Prenatal vitamin brands3rd of 1210.4%Shown above
Fish oil brands3rd of 611.4%Show ranking
Sleep supplements3rd of 613.1%Show ranking
Omega 3 supplements3rd of 421.7%Show ranking
Calcium magnesium zinc brands2nd of 323.9%Show ranking
Magnesium supplement brands2nd of 1220.4%Show ranking
Ashwagandha supplement brands4th of 95.6%Show ranking
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