Centrum vs Nature Made:Which is searched more?
In September 2026, Centrum had more branded searches than Nature Made among multivitamin brands worldwide. Centrum was estimated to have 2.2M branded searches compared to Nature Made’s 50.4K, and held a 95.8% Share of Search versus Nature Made’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Centrum or Nature Made?
Compare the multivitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Centrum, Nature Made. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Nature Made | Garden of Life | Thorne |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.5% | 2.1% | 0.94% |
| Nov 2025 | 94.8% | 2.4% | 2.1% | 0.63% |
| Dec 2025 | 94.9% | 2.4% | 1.7% | 0.94% |
| Jan 2026 | 94% | 3% | 2.1% | 0.93% |
| Feb 2026 | 95.1% | 2.5% | 1.7% | 0.63% |
| Mar 2026 | 94.2% | 3% | 2.1% | 0.76% |
| Apr 2026 | 95% | 2.5% | 1.7% | 0.77% |
| May 2026 | 95.1% | 2.1% | 1.7% | 1.2% |
| Jun 2026 | 95.7% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 95.5% | 2.1% | 1.4% | 0.95% |
| Aug 2026 | 95.3% | 2.5% | 1.4% | 0.77% |
| Sep 2026 | 95.8% | 2.2% | 1.4% | 0.63% |
How has the Centrum and Nature Made comparison changed over the last 12 months?
3 findings
- Centrum was ahead of Nature Made in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide moved from 94.5% to 95.8%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among multivitamin brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 59.4K to 50.4K.
How did search popularity change for multivitamin brands worldwide in September 2026?
2 changes
In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%.
Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Centrum’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Centrum
1 branded search term
- centrum
Nature Made
2 branded search terms
- nature made
- naturemade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.