Brandwave

Vitamin brands:Which brands are most popular in search?

In August 2026, Centrum was the most searched among vitamin brands worldwide, with an estimated 2.2M branded searches and 86.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Centrum86.7%
  2. Blackmores7.8%
  3. Solgar3.5%
  4. Swisse1.9%
  5. Nature's Way0.06%

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Share of SearchLeaderboard

Compare the vitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among vitamin brands worldwide, by month

Share of Search by month for Centrum, Blackmores, Solgar. The figures are in the table below the chart.

View monthly share of search table
MonthCentrumBlackmoresSolgarSwisseNature's Way
Oct 202585.5%6.3%6.3%1.9%0.04%
Nov 202586.5%6.4%5.2%1.9%0.03%
Dec 202586.8%6.4%5.2%1.6%0.03%
Jan 202686.8%6.4%5.2%1.6%0.04%
Feb 202687.8%5.3%5.3%1.6%0.04%
Mar 202685.5%6.3%6.3%1.9%0.05%
Apr 202685.6%7.7%5.2%1.5%0.05%
May 202686.5%6.4%5.2%1.9%0.05%
Jun 202687.6%6.5%4.3%1.6%0.05%
Jul 202686.7%7.8%3.5%1.9%0.06%
Aug 202686.7%7.8%3.5%1.9%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Centrum

    86.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Blackmores

    7.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Swisse

    1.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nature's Way

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among vitamin brands worldwide?

In August 2026, Centrum was the most searched among vitamin brands worldwide, with an estimated 2.2M branded searches and 86.7% estimated Share of Search within this set. Blackmores is in 2nd place, 79 percentage points behind at 7.8% Share of Search.

Global vitamin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Centrum85.5% → 86.7%87.8%Feb 202685.5%Mar 20261st
Blackmores6.3% → 7.8%7.8%Jul 20265.3%Feb 20262nd
Solgar6.3% → 3.5%6.3%Oct 20253.5%Jul 20263rd
Swisse1.9%1.9%Jul 20261.5%Apr 20264th
Nature's Way0.04% → 0.06%0.06%Jul 20260.03%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide increased from 85.5% to 86.7%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide increased from 6.3% to 7.8%.
  • Across the 11 months ending August 2026, Solgar’s estimated Share of Search among vitamin brands worldwide decreased from 6.3% to 3.5%.
  • Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide peaked at 87.8% in February 2026 and was lowest at 85.5% in March 2026.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide peaked at 7.8% in July 2026 and was lowest at 5.3% in February 2026.
  • Across the 11 months ending August 2026, Solgar’s estimated Share of Search among vitamin brands worldwide peaked at 6.3% in October 2025 and was lowest at 3.5% in July 2026.
  • Across the 11 months ending August 2026, Swisse and Nature's Way held steady: their estimated Share of Search among vitamin brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for vitamin brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nature's Way worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  3. Estimated monthly branded searches for Solgar worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.

How the Brand Demand Index is measured

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