Brandwave

How popular isCentrum in search?

In August 2026, there were an estimated 2.2M branded searches for Centrum worldwide which held steady over the last 11 months. Centrum holds 86.7% estimated Share of Search among vitamin brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Centrum86.7%
  2. Blackmores7.8%
  3. Solgar3.5%
  4. Swisse1.9%
  5. Nature's Way0.06%
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Which vitamin brands compete with Centrum?

Centrum against vitamin brands worldwide, by month

Share of Search by month for Centrum, Blackmores, Solgar. The figures are in the table below the chart.

View monthly share of search table
MonthCentrumBlackmoresSolgarSwisseNature's Way
Oct 202585.5%6.3%6.3%1.9%0.04%
Nov 202586.5%6.4%5.2%1.9%0.03%
Dec 202586.8%6.4%5.2%1.6%0.03%
Jan 202686.8%6.4%5.2%1.6%0.04%
Feb 202687.8%5.3%5.3%1.6%0.04%
Mar 202685.5%6.3%6.3%1.9%0.05%
Apr 202685.6%7.7%5.2%1.5%0.05%
May 202686.5%6.4%5.2%1.9%0.05%
Jun 202687.6%6.5%4.3%1.6%0.05%
Jul 202686.7%7.8%3.5%1.9%0.06%
Aug 202686.7%7.8%3.5%1.9%0.06%
Sep 2026—————

  1. 1.Centrum

    86.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Blackmores

    7.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Swisse

    1.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nature's Way

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Centrum and its closest rivals

How has branded search demand for Centrum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Centrum worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide increased from 85.5% to 86.7%.
  • Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide peaked at 87.8% in February 2026 and was lowest at 85.5% in March 2026.

How did search popularity change for vitamin brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nature's Way worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  3. Estimated monthly branded searches for Solgar worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.

How is Centrum measured?

Brandwave collects information about searches that people make online using Centrum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • centrum

Do you work for Centrum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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