Prenatal vitamin brands:Which are most popular?
In September 2026, Elevit was the most searched prenatal vitamin brand worldwide, accounting for 28.2% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Nature Made showed up in every answer. Nature Made was recommended most often, coming first in two out of three responses that gave a list.
ElevitShare of searches 28.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PregnacareShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nature MadeShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PerelelShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RitualShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow prenatal vitamin brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top prenatal vitamin brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nature Made appeared every time. Nature Made was recommended most often, coming first in two out of three answers that gave a list. Thorne was second, and Needed was third. Elevit, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nature Made1st
Thorne2nd
Needed3rd- Perelel4th
- Ritual5th
- One A Day6th
New Chapter7th- Elevit–
- Pregnacare–
Centrum–
FullWell–
Garden of Life–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullWell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Garden of Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prenatal vitamin brands
5 answers
Asked ChatGPT
“Which prenatal vitamin brand should I take?”
Asked ChatGPT
“What are the best prenatal vitamin brands?”
Asked ChatGPT
“What's the best prenatal vitamin brand for morning sickness?”
Searched Google, AI Overview
“prenatal vitamins”
Searched Google, AI Overview
“best prenatal vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which prenatal vitamin brands do people search for most?
This chart shows how often people search Google for each prenatal vitamin brand by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elevit, Pregnacare, Nature Made, Perelel, Ritual, Needed, Thorne, One A Day, Centrum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elevit | Pregnacare | Nature Made | Perelel | Ritual | Needed | Thorne | One A Day | Centrum | FullWell | Garden of Life | New Chapter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.2% | 9.3% | 6.2% | 7.6% | 5.1% | 5.1% | 3.4% | 1.9% | 1.9% | 2.8% | 0.66% |
| Nov 2025 | 28% | 23% | 10.3% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 1.7% | 2.1% | 2.5% | 0.61% |
| Dec 2025 | 26.8% | 22.1% | 14.8% | 8.1% | 8.1% | 4.4% | 5.4% | 3.6% | 1.6% | 1.6% | 3% | 0.59% |
| Jan 2026 | 27% | 22% | 14.8% | 6.6% | 8.1% | 5.4% | 5.4% | 3.6% | 2% | 1.6% | 3% | 0.58% |
| Feb 2026 | 31% | 20.8% | 11.4% | 7.6% | 9.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% | 2.3% | 0.67% |
| Mar 2026 | 28.5% | 23.2% | 12.8% | 7% | 8.5% | 5.7% | 4.7% | 3.1% | 1.7% | 1.7% | 2.6% | 0.61% |
| Apr 2026 | 25.9% | 21.1% | 21.1% | 6.3% | 7.8% | 5.2% | 4.3% | 2.8% | 1.6% | 1.6% | 1.9% | 0.56% |
| May 2026 | 27.9% | 22.7% | 15.3% | 6.8% | 8.4% | 5.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.6% |
| Jun 2026 | 26.7% | 21.8% | 17.9% | 6.5% | 8% | 5.4% | 5.4% | 2.9% | 1.3% | 2% | 1.6% | 0.57% |
| Jul 2026 | 26% | 21.2% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 3.5% | 1.6% | 1.9% | 1.9% | 0.56% |
| Aug 2026 | 28.5% | 23.2% | 10.4% | 8.5% | 8.5% | 5.7% | 4.7% | 3.8% | 1.7% | 2.1% | 2.1% | 0.61% |
| Sep 2026 | 28.2% | 23% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 2.1% | 1.7% | 1.7% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.2% | 135K | 0% | -0.3 points | |
| 2, held 2nd | 23% | 110K | 0% | -0.2 points | |
| 3, held 3rd | 10.4% | 49.5K | 0% | -0.1 points | |
| 4, held 4th | 8.5% | 40.5K | 0% | -0.1 points | |
| 5, held 5th | 8.5% | 40.5K | 0% | -0.1 points | |
| 6, held 6th | 6.9% | 33.1K | +22.1% | +1.2 points | |
| 7, held 7th | 4.6% | 22.2K | 0% | 0 points | |
| 8, held 8th | 3.8% | 18.1K | 0% | 0 points | |
| 9, moved from 11th to 9th | 2.1% | 9.9K | +22.2% | +0.4 pointsmoved from 11th to 9th | |
| 10, moved from 9th to 10th | 1.7% | 8.1K | -18.2% | -0.4 pointsmoved from 9th to 10th | |
| 11, moved from 10th to 11th | 1.7% | 8.1K | -18.2% | -0.4 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.61% | 2.9K | 0% | 0 points |
1.
Elevit28.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
23%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Perelel8.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Ritual8.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Needed6.9%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.2 points.
7.
Thorne4.6%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.8%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Centrum2.1%
Moved from 11th to 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
10.
FullWell1.7%
Moved from 9th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1.7%
Moved from 10th to 11th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
12.
New Chapter0.61%
Held 12th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among prenatal vitamin brands worldwide?
12 brands
In September 2026, Elevit was the most searched among prenatal vitamin brands worldwide, with an estimated 135K branded searches, 28.2% of all searches for the 12 we track. Pregnacare is in 2nd place, 5.2 percentage points behind at 23%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Elevit | 31% → 28.2% | 31%Feb 2026 | 25.9%Apr 2026 | 1st |
| Pregnacare | 25.2% → 23% | 25.2%Oct 2025 | 20.8%Feb 2026 | 2nd |
| Nature Made | 9.3% → 10.4% | 21.1%Apr 2026 | 9.3%Oct 2025 | 3rd |
| Perelel | 6.2% → 8.5% | 8.5%Aug 2026 | 6.2%Oct 2025 | 5th → 4th |
| Ritual | 7.6% → 8.5% | 9.3%Feb 2026 | 7.6%Oct 2025 | 4th → 5th |
| Needed | 5.1% → 6.9% | 6.9%Sep 2026 | 4.4%Dec 2025 | 6th |
| Thorne | 5.1% → 4.6% | 5.6%Nov 2025 | 4.3%Apr 2026 | 7th |
| One A Day | 3.4% → 3.8% | 3.8%Aug 2026 | 2.8%Apr 2026 | 8th |
| Centrum | 1.9% → 2.1% | 2.1%Sep 2026 | 1.3%Jun 2026 | 10th → 9th |
| FullWell | 1.9% → 1.7% | 2.1%Aug 2026 | 1.5%Feb 2026 | 11th → 10th |
| Garden of Life | 2.8% → 1.7% | 3%Jan 2026 | 1.6%Jun 2026 | 9th → 11th |
| New Chapter | 0.66% → 0.61% | 0.67%Feb 2026 | 0.56%Apr 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide decreased from 31% to 28.2%.
- Across the 12 months ending September 2026, Pregnacare’s share of searches among prenatal vitamin brands worldwide decreased from 25.2% to 23%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide increased from 9.3% to 10.4%.
- Across the 12 months ending September 2026, Perelel’s share of searches among prenatal vitamin brands worldwide increased from 6.2% to 8.5%.
- Across the 12 months ending September 2026, Ritual’s share of searches among prenatal vitamin brands worldwide increased from 7.6% to 8.5%.
- Across the 12 months ending September 2026, Needed’s share of searches among prenatal vitamin brands worldwide increased from 5.1% to 6.9%.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide decreased from 2.8% to 1.7%.
- Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide peaked at 31% in February 2026 and was lowest at 25.9% in April 2026.
- Across the 12 months ending September 2026, Pregnacare’s share of searches among prenatal vitamin brands worldwide peaked at 25.2% in October 2025 and was lowest at 20.8% in February 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide peaked at 21.1% in April 2026 and was lowest at 9.3% in October 2025.
- Across the 12 months ending September 2026, Perelel’s share of searches among prenatal vitamin brands worldwide peaked at 8.5% in August 2026 and was lowest at 6.2% in October 2025.
- Across the 12 months ending September 2026, Ritual’s share of searches among prenatal vitamin brands worldwide peaked at 9.3% in February 2026 and was lowest at 7.6% in October 2025.
- Across the 12 months ending September 2026, Needed’s share of searches among prenatal vitamin brands worldwide peaked at 6.9% in September 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Thorne’s share of searches among prenatal vitamin brands worldwide peaked at 5.6% in November 2025 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide peaked at 3% in January 2026 and was lowest at 1.6% in June 2026.
- Across the 12 months ending September 2026, Perelel rose from 5th to 4th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Ritual fell from 4th to 5th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Centrum rose from 10th to 9th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, FullWell rose from 11th to 10th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Garden of Life fell from 9th to 11th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Thorne, One A Day and New Chapter held steady: their share of searches among prenatal vitamin brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for prenatal vitamin brands worldwide in September 2026?
8 changes
In September 2026, Needed gained share of searches among prenatal vitamin brands worldwide, from 5.7% to 6.9%.
Centrum’s share of searches among prenatal vitamin brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.
Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.
Thorne’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 5.4% to 4.6% in September 2026.
In September 2026, FullWell fell from 9th to 10th among prenatal vitamin brands worldwide.
In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide.
Estimated monthly branded searches for Perelel worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Ritual worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Compare popularity between leading brands
- Elevit vs Pregnacare: compare popularity
- Elevit vs Nature Made: compare popularity
- Elevit vs Perelel: compare popularity
- Elevit vs Ritual: compare popularity
- Pregnacare vs Nature Made: compare popularity
- Pregnacare vs Perelel: compare popularity
- Pregnacare vs Ritual: compare popularity
- Nature Made vs Perelel: compare popularity
- Nature Made vs Ritual: compare popularity
- Perelel vs Ritual: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.