Brandwave

Elevit vs Nature Made:Which is searched more?

In September 2026, Elevit had more branded searches than Nature Made among prenatal vitamin brands worldwide. Elevit had about 135,000 branded searches, while Nature Made had 49,500. Elevit made up 28.2% of all prenatal vitamin brand searches we track, and Nature Made accounted for 10.4%. These are worldwide searches for English-language branded terms.

Share of searches among prenatal vitamin brands worldwide in September 2026Is Elevit or Nature Made more popular in search?
Elevit28.2%135K searches
vs
Nature Made10.4%49.5K searches

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Is Elevit or Nature Made more popular in search?

Compare the brands people buy prenatal vitamins from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elevit and Nature Made among prenatal vitamin brands worldwide, by month

Share of searches by month for Elevit, Nature Made. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

How has the Elevit and Nature Made comparison changed over the last 12 months?

3 findings
  • Elevit was ahead of Nature Made in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide moved from 31% to 28.2%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

1 change
  1. Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elevit’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elevit

1 branded search term

  • elevit

Nature Made

1 branded search term

  • nature made prenatal

How the Brand Demand Index is measured

Other head-to-heads among prenatal vitamin brands

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Put your own brand in this comparison

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