Brandwave

How popular isThorne?

In September 2026, people searched for Thorne by name about 139,000 times worldwide, an 8.3% increase from the previous year. These searches made up 4.6% of all global prenatal vitamin brand searches, placing Thorne seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about prenatal vitamin brands, Thorne appeared in two of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Thorne is the seventh most searched of 12 competitors and the second most recommended in AI answers.

  1. ElevitShare of searches 28.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PregnacareShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Nature MadeShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PerelelShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ThorneShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thorne is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Needed3rd
  4. Perelel4th
  5. Ritual5th
  6. One A Day6th
  7. New Chapter7th
  8. Elevit–
  9. Pregnacare–
  10. Centrum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prenatal vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which prenatal vitamin brands compete with Thorne?

Thorne against prenatal vitamin brands worldwide, by month

Share of searches by month for Elevit, Pregnacare, Nature Made, Perelel, Ritual, Needed, Thorne, One A Day, Centrum. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

  1. 1.Elevit

    28.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Pregnacare

    23%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Nature Made

    10.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Perelel

    8.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Ritual

    8.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Needed

    6.9%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.2 points.

  7. 7.Thorne

    4.6%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.One A Day

    3.8%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Centrum

    2.1%

    Moved from 11th to 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  10. 10.FullWell

    1.7%

    Moved from 9th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  11. 11.Garden of Life

    1.7%

    Moved from 10th to 11th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  12. 12.New Chapter

    0.61%

    Held 12th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Thorne and its closest rivals

Every comparison with Thorne

36 comparisons

How has branded search demand for Thorne changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 128K to 139K.
  • Across the 12 months ending September 2026, Thorne’s share of searches among prenatal vitamin brands worldwide peaked at 5.6% in November 2025 and was lowest at 4.3% in April 2026.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

6 changes

  1. In September 2026, Needed gained share of searches among prenatal vitamin brands worldwide, from 5.7% to 6.9%.

  2. Centrum’s share of searches among prenatal vitamin brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

  3. Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.

  4. Thorne’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 5.4% to 4.6% in September 2026.

  5. In September 2026, FullWell fell from 9th to 10th among prenatal vitamin brands worldwide.

  6. In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide.

How are Thorne’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thorne fish oil
  • thorne magnesium
  • thorne multivitamin
  • thorne prenatal
  • thorne supplements

Do you work for Thorne? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Thorne compete?

Thorne is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands9th of 90.05%Show ranking
Multivitamin brands4th of 40.63%Show ranking
Sports nutrition brands7th of 70.06%Show ranking
Creatine supplements4th of 64.6%Show ranking
Sports supplement brands6th of 60.07%Show ranking
Prenatal vitamin brands7th of 124.6%Shown above
Fish oil brands6th of 60.29%Show ranking
Magnesium supplement brands4th of 129.1%Show ranking
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