Natural Calm vs Thorne:Which is searched more?
In September 2026, Natural Calm had more branded searches than Thorne among magnesium supplement brands worldwide. Natural Calm had about 36,000 branded searches, while Thorne had 9,900. Natural Calm made up 33% of all magnesium supplement brand searches we track, and Thorne accounted for 9.1%. These are worldwide searches for English-language branded terms.
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Is Natural Calm or Thorne more popular in search?
Compare the brands people buy magnesium supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Natural Calm, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
How has the Natural Calm and Thorne comparison changed over the last 12 months?
3 findings
- Natural Calm was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Natural Calm’s share of searches among magnesium supplement brands worldwide moved from 38.5% to 33%, and its estimated monthly branded searches moved from 43.4K to 36K.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
2 changes
In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.
Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Natural Calm’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Natural Calm
2 branded search terms
- calm magnesium
- natural calm magnesium
Thorne
1 branded search term
- thorne magnesium
Other head-to-heads among magnesium supplement brands
Natural Calm vs Nature Made: compare search popularity
Natural Calm vs BiOptimizers: compare search popularity
Natural Calm vs Now Foods: compare search popularity- Nature Made vs BiOptimizers: compare search popularity
- Nature Made vs Thorne: compare search popularity
- Nature Made vs Now Foods: compare search popularity
Put your own brand in this comparison
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