Brandwave

How popular isNatural Calm?

In September 2026, people searched for Natural Calm by name about 36,000 times worldwide, a 17.1% decrease from the previous year. These searches made up 33% of all global magnesium supplement brand searches, placing Natural Calm first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about magnesium supplement brands, Natural Calm did not appear in any of the answers.

Search and AI answers in September 2026

Natural Calm is the most searched of 12 competitors and not listed in any AI answer.

  1. Natural CalmShare of searches 33%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Nature MadeShare of searches 20.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. BiOptimizersShare of searches 10.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ThorneShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Now FoodsShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+7 more

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Top magnesium supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Natural Calm did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thorne1st
  2. Nature Made2nd
  3. Pure Encapsulations3rd
  4. Now Foods4th
  5. Doctor’s Best5th
  6. Life Extension5th
  7. Natural Calm–
  8. BiOptimizers–
  9. Nature's Bounty–
  10. Moon Juice–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about magnesium supplement brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which magnesium supplement brands compete with Natural Calm?

Natural Calm against magnesium supplement brands worldwide, by month

Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.

View monthly share of searches table
MonthNatural CalmNature MadeBiOptimizersThorneNow FoodsPure EncapsulationsNature's BountyDoctor’s BestLife ExtensionMoon JuiceAncient MineralsJigsaw Health
Oct 202538.5%13.1%12.7%7.2%5.9%3.9%5.9%4.8%3.2%2.1%2.1%0.52%
Nov 202536.2%12.2%13.6%8.1%6.7%4.4%5.4%5.4%2.9%2.4%1.9%0.59%
Dec 202538.5%12.9%11.8%7.1%5.8%4.7%5.8%5.8%3.1%2%2%0.63%
Jan 202637.5%15.1%11.3%6.8%5.6%5.5%5.5%5.5%3%2%1.6%0.49%
Feb 202639.3%16.1%9.8%7.2%6%4.8%4.8%4.8%3.2%1.7%1.7%0.43%
Mar 202635.6%17.9%10.9%8%5.7%4.4%5.3%5.3%2.9%1.9%1.5%0.48%
Apr 202635.2%18%10.9%9.8%5.7%4.4%4.4%5.4%2.9%1.3%1.5%0.48%
May 202632.7%20.1%10%9%6.4%4.9%4.9%4.9%3.3%1.7%1.7%0.44%
Jun 202633.2%20.7%10.3%9.2%6.3%5%5%4.1%2.7%1.5%1.5%0.45%
Jul 202632.8%20.2%10%9%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Aug 202632.5%20.3%10.1%9.1%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Sep 202633%20.4%10.1%9.1%6.1%6.1%5%4%2.7%1.7%1.5%0.44%

  1. 1.Natural Calm

    33%

    Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.

  2. 2.Nature Made

    20.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BiOptimizers

    10.1%

    Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Thorne

    9.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Now Foods

    6.1%

    Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pure Encapsulations

    6.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nature's Bounty

    5%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Doctor’s Best

    4%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Life Extension

    2.7%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  10. 10.Moon Juice

    1.7%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Ancient Minerals

    1.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Jigsaw Health

    0.44%

    Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Natural Calm and its closest rivals

Every comparison with Natural Calm

11 comparisons

How has branded search demand for Natural Calm changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Natural Calm worldwide fell from 43.4K to 36K.
  • Across the 12 months ending September 2026, Natural Calm’s share of searches among magnesium supplement brands worldwide decreased from 38.5% to 33%.
  • Across the 12 months ending September 2026, Natural Calm’s share of searches among magnesium supplement brands worldwide peaked at 39.3% in February 2026 and was lowest at 32.5% in August 2026.

How did search popularity change for magnesium supplement brands worldwide in September 2026?

6 changes

  1. In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.

  2. In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.

  3. Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Natural Calm’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Natural Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calm magnesium
  • natural calm magnesium

How the Brand Demand Index is measured

Who owns Natural Calm?

Natural Calm is owned by Natural Vitality. Brandwave does not track any other brands owned by Natural Vitality.

Do you work for Natural Calm? To request corrections or removal please contact us via our support page and we will be happy to assist.

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