How popular isNature's Bounty?
In September 2026, people searched for Nature's Bounty by name about 55,600 times worldwide, a 31.4% decrease from the previous year. These searches made up 5% of all global magnesium supplement brand searches, placing Nature's Bounty seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about magnesium supplement brands, Nature's Bounty did not appear in any of the answers.
Nature's Bounty is the seventh most searched of 12 competitors and not listed in any AI answer.
Natural CalmShare of searches 33%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Nature MadeShare of searches 20.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
BiOptimizersShare of searches 10.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ThorneShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Nature's BountyShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow Nature's Bounty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top magnesium supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nature's Bounty did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about magnesium supplement brands
4 answers
Asked ChatGPT
“Which magnesium supplement brand should I buy?”
Asked ChatGPT
“What are the best magnesium supplement brands?”
Asked ChatGPT
“What's the best magnesium supplement brand for sleep?”
Searched Google, AI Overview
“magnesium supplement”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best magnesium supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which magnesium supplement brands compete with Nature's Bounty?
Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 36K | +1.4% | +0.5 points | |
| 2, held 2nd | 20.4% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 11K | 0% | 0 points | |
| 4, held 4th | 9.1% | 9.9K | 0% | 0 points | |
| 5, held 5th | 6.1% | 6.7K | 0% | 0 points | |
| 6, held 6th | 6.1% | 6.6K | 0% | 0 points | |
| 7, held 7th | 5% | 5.4K | 0% | 0 points | |
| 8, held 8th | 4% | 4.4K | 0% | 0 points | |
| 9, held 9th | 2.7% | 2.9K | -19.4% | -0.6 points | |
| 10, held 10th | 1.7% | 1.9K | 0% | 0 points | |
| 11, held 11th | 1.5% | 1.6K | 0% | 0 points | |
| 12, held 12th | 0.44% | 480 | 0% | 0 points |
33%
Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.
20.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
10.1%
Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Thorne9.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
10.
Moon Juice1.7%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.44%
Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Nature's Bounty and its closest rivals
Every comparison with Nature's Bounty
20 comparisons
- Blackmores vs Nature's Bounty
- Nature Made vs Nature's Bounty
- Nature's Bounty vs Nordic Naturals
- Nature's Bounty vs Solgar
- Nature's Bounty vs Vital Proteins
- Bulletproof vs Nature's Bounty
- Nature's Bounty vs Swisse
- Ancient Nutrition vs Nature's Bounty
- BiOptimizers vs Nature's Bounty
- Natural Calm vs Nature's Bounty
- Nature's Bounty vs Now Foods
- Nature's Bounty vs Pure Encapsulations
- Doctor’s Best vs Nature's Bounty
- Dose & Co vs Nature's Bounty
- Life Extension vs Nature's Bounty
- Moon Juice vs Nature's Bounty
- Ancient Minerals vs Nature's Bounty
- Nature's Bounty vs Thorne
- Further Food vs Nature's Bounty
- Jigsaw Health vs Nature's Bounty
How has branded search demand for Nature's Bounty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature's Bounty worldwide fell from 81.1K to 55.6K.
- Across the 12 months ending September 2026, Nature's Bounty’s share of searches among magnesium supplement brands worldwide decreased from 5.9% to 5%.
- Across the 12 months ending September 2026, Nature's Bounty’s share of searches among magnesium supplement brands worldwide peaked at 5.9% in October 2025 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, Nature's Bounty fell from 6th to 7th among magnesium supplement brands worldwide.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
6 changes
In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.
In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.
Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.
Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are Nature's Bounty’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nature's Bounty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nature s bounty
- natures bounty
- natures bounty magnesium
Do you work for Nature's Bounty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nature's Bounty compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fish oil brands | 4th of 6 | 11.3% | Show ranking |
| Calcium magnesium zinc brands | 3rd of 3 | 23.8% | Show ranking |
| Collagen supplements | 2nd of 6 | 24.6% | Show ranking |
| Magnesium supplement brands | 7th of 12 | 5% | Shown above |
Is Nature's Bounty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.