How popular isNature's Bounty in search?
In September 2026, there were an estimated 50.2K branded searches for Nature's Bounty worldwide which is down 32.6% over the last 12 months. Nature's Bounty holds 10.5% estimated Share of Search among fish oil brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blackmores42.2%
Nordic Naturals19%
Nature Made10.6%
Nature's Bounty10.5%
Swisse10.4%Carlson7%
Thorne0.27%
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Which fish oil brands compete with Nature's Bounty?
Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 19% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 10.6% | 50.4K | -15.2% | -1.7 points | |
| 4, held 4th | 10.5% | 50.2K | 0% | +0.2 points | |
| 5, held 5th | 10.4% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 7% | 33.1K | 0% | +0.1 points | |
| 7, held 7th | 0.27% | 1.3K | -18.8% | -0.1 points |
42.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
19%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.6%
Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.
10.5%
Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Swisse10.4%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
0.27%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Nature's Bounty and its closest rivals
- Nature's Bounty vs Blackmores: compare search popularity
- Nature's Bounty vs Nordic Naturals: compare search popularity
- Nature's Bounty vs Nature Made: compare search popularity
- Nature's Bounty vs Swisse: compare search popularity
- Compare Nature's Bounty with any brand
Every comparison with Nature's Bounty
12 comparisons
- Nature's Bounty vs Solgar
- Nature's Bounty vs Vital Proteins
- Blackmores vs Nature's Bounty
- Nature Made vs Nature's Bounty
- Nature's Bounty vs Nordic Naturals
- Bulletproof vs Nature's Bounty
- Nature's Bounty vs Swisse
- Ancient Nutrition vs Nature's Bounty
- Carlson vs Nature's Bounty
- Dose & Co vs Nature's Bounty
- Nature's Bounty vs Thorne
- Further Food vs Nature's Bounty
How has branded search demand for Nature's Bounty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature's Bounty worldwide fell from 74.5K to 50.2K.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide decreased from 15.5% to 10.5%.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide peaked at 15.5% in October 2025 and was lowest at 10.3% in August 2026.
- Across the 12 months ending September 2026, Nature's Bounty fell from 3rd to 4th among fish oil brands worldwide.
How did search popularity change for fish oil brands worldwide in September 2026?
5 changes
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.
In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Nature's Bounty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fish oil brands | 4th of 7 | 10.5% | Shown above |
| Calcium magnesium zinc brands | 3rd of 3 | 23.8% | Show ranking |
| Collagen supplements | 2nd of 6 | 24.6% | Show ranking |
How is Nature's Bounty measured?
Brandwave collects information about searches that people make online using Nature's Bounty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nature s bounty
- natures bounty
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