Nature's Bounty vs Thorne:Which is searched more?
In September 2026, Nature's Bounty had more branded searches than Thorne among fish oil brands worldwide. Nature's Bounty was estimated to have 50.2K branded searches compared to Thorne’s 1.3K, and held a 10.5% Share of Search versus Thorne’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nature's Bounty or Thorne?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature's Bounty, Thorne. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
How has the Nature's Bounty and Thorne comparison changed over the last 12 months?
3 findings
- Nature's Bounty was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide moved from 15.5% to 10.5%, and its estimated monthly branded searches moved from 74.5K to 50.2K.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for fish oil brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Other head-to-heads among fish oil brands
Blackmores vs Nordic Naturals: compare search popularity
Blackmores vs Nature Made: compare search popularity- Blackmores vs Nature's Bounty: compare search popularity
Blackmores vs Swisse: compare search popularity- Nordic Naturals vs Nature Made: compare search popularity
- Nordic Naturals vs Nature's Bounty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Nature's Bounty’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Bounty
2 branded search terms
- nature s bounty
- natures bounty
Thorne
1 branded search term
- thorne fish oil
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