Brandwave

How popular isThorne in search?

In September 2026, there were an estimated 107K branded searches for Thorne worldwide which is up 9% over the last 12 months. Thorne holds 0.27% estimated Share of Search among fish oil brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blackmores42.2%
  2. Nordic Naturals19%
  3. Nature Made10.6%
  4. Nature's Bounty10.5%
  5. Swisse10.4%
  6. Carlson7%
  7. Thorne0.27%
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Which fish oil brands compete with Thorne?

Thorne against fish oil brands worldwide, by month

Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson, Thorne. The figures are in the table below the chart.

View monthly share of search table
MonthBlackmoresNordic NaturalsNature MadeNature's BountySwisseCarlsonThorne
Oct 202534.3%18.8%12.3%15.5%10.3%8.4%0.33%
Nov 202535.5%19.5%12.4%13.1%10.6%8.7%0.28%
Dec 202536.2%19.8%12.6%13.3%8.9%8.9%0.28%
Jan 202633.3%22.2%14.2%15%8.2%6.7%0.32%
Feb 202632.1%21.5%14.1%14.5%9.6%7.9%0.31%
Mar 202632.5%21.7%13.9%12%9.8%9.8%0.32%
Apr 202639.1%21.4%11.6%11.9%7.9%7.9%0.37%
May 202636.7%20.1%10.8%13.6%11%7.4%0.42%
Jun 202638.4%21.1%11.3%11.7%9.4%7.7%0.37%
Jul 202642.2%19%10.6%10.5%10.4%6.9%0.34%
Aug 202641.4%18.6%12.2%10.3%10.2%6.8%0.33%
Sep 202642.2%19%10.6%10.5%10.4%7%0.27%

  1. 1.Blackmores

    42.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Nordic Naturals

    19%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Nature Made

    10.6%

    Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Nature's Bounty

    10.5%

    Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Swisse

    10.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Carlson

    7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Thorne

    0.27%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Thorne and its closest rivals

Every comparison with Thorne

How has branded search demand for Thorne changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 97.8K to 107K.
  • Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide held steady, from 0.33% to 0.27%.

How did search popularity change for fish oil brands worldwide in September 2026?

  1. In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.

  2. In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.

  3. Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.

  4. Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Thorne compete?

Thorne is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Multivitamin brands4th of 40.63%Show ranking
Creatine supplements4th of 64.6%Show ranking
Fish oil brands7th of 70.27%Shown above

How is Thorne measured?

Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • thorne fish oil
  • thorne multivitamin
  • thorne supplements

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How the Brand Demand Index is measured

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