Brandwave

Thorne vs Transparent Labs:Which is searched more?

In August 2026, Transparent Labs had more branded searches than Thorne among creatine supplements worldwide. Transparent Labs was estimated to have 201K branded searches compared to Thorne’s 135K, and held a 10.3% Share of Search versus Thorne’s 6.9%. These are worldwide searches for English-language branded terms.

Share of Search among creatine supplements worldwide in August 2026Which is more popular in search, Thorne or Transparent Labs?
Thorne6.9%135K searches
vs
Transparent Labs10.3%201K searches

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Which is more popular in search, Thorne or Transparent Labs?

Compare the creatine supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Thorne and Transparent Labs among creatine supplements worldwide, by month

Share of Search by month for Transparent Labs, Thorne. The figures are in the table below the chart.

View monthly share of search table
MonthTransparent LabsThorne
Oct 20259.5%4.3%
Nov 20257.7%2.8%
Dec 202510.2%5.6%
Jan 20268.6%4.7%
Feb 20268.2%5.5%
Mar 20269.7%5.3%
Apr 20269.7%5.3%
May 20269.7%5.3%
Jun 20269.2%6.1%
Jul 202610.5%5.8%
Aug 202610.3%6.9%
Sep 2026——

How has the Thorne and Transparent Labs comparison changed over the last 12 months?

  • Transparent Labs was ahead of Thorne in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Thorne’s estimated Share of Search among creatine supplements worldwide moved from 4.3% to 6.9%, and its estimated monthly branded searches moved from 74K to 135K.
  • Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for creatine supplements worldwide in August 2026?

  1. In August 2026, Thorne gained estimated Share of Search among creatine supplements worldwide, from 5.8% to 6.9%.

  2. Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Thorne’s and Transparent Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thorne

1 branded search term

  • thorne supplements

Transparent Labs

1 branded search term

  • transparent labs

How the Brand Demand Index is measured

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