Brandwave

Creatine supplements:Which brands are most popular in search?

In August 2026, Myprotein was the most searched among creatine supplements worldwide, with an estimated 1M branded searches and 51.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein51.3%
  2. Optimum Nutrition23.1%
  3. Transparent Labs10.3%
  4. Thorne6.9%
  5. Bulk Nutrients4.6%
  6. Nutricost3.8%

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Share of SearchLeaderboard

Compare the creatine supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creatine supplements worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Transparent Labs, Thorne, Bulk Nutrients, Nutricost. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionTransparent LabsThorneBulk NutrientsNutricost
Oct 202557.8%21.3%9.5%4.3%4.3%2.9%
Nov 202569.7%14%7.7%2.8%3.4%2.3%
Dec 202561.6%15.2%10.2%5.6%3.7%3.7%
Jan 202664%15.7%8.6%4.7%3.9%3.2%
Feb 202660.6%18.3%8.2%5.5%4.5%3%
Mar 202659.1%17.8%9.7%5.3%4.4%3.6%
Apr 202659.1%17.8%9.7%5.3%4.4%3.6%
May 202659.1%17.8%9.7%5.3%4.4%3.6%
Jun 202655.7%20.5%9.2%6.1%5%3.4%
Jul 202652.3%23.5%10.5%5.8%4.7%3.2%
Aug 202651.3%23.1%10.3%6.9%4.6%3.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Myprotein

    51.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Optimum Nutrition

    23.1%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Transparent Labs

    10.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Thorne

    6.9%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  5. 5.Bulk Nutrients

    4.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Nutricost

    3.8%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among creatine supplements worldwide?

In August 2026, Myprotein was the most searched among creatine supplements worldwide, with an estimated 1M branded searches and 51.3% estimated Share of Search within this set. Optimum Nutrition is in 2nd place, 28.2 percentage points behind at 23.1% Share of Search.

Global creatine supplements, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Myprotein57.8% → 51.3%69.7%Nov 202551.3%Aug 20261st
Optimum Nutrition21.3% → 23.1%23.5%Jul 202614%Nov 20252nd
Transparent Labs9.5% → 10.3%10.5%Jul 20267.7%Nov 20253rd
Thorne4.3% → 6.9%6.9%Aug 20262.8%Nov 20255th → 4th
Bulk Nutrients4.3% → 4.6%5%Jun 20263.4%Nov 20254th → 5th
Nutricost2.9% → 3.8%3.8%Aug 20262.3%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among creatine supplements worldwide decreased from 57.8% to 51.3%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide increased from 21.3% to 23.1%.
  • Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide increased from 9.5% to 10.3%.
  • Across the 11 months ending August 2026, Thorne’s estimated Share of Search among creatine supplements worldwide increased from 4.3% to 6.9%.
  • Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide increased from 2.9% to 3.8%.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among creatine supplements worldwide peaked at 69.7% in November 2025 and was lowest at 51.3% in August 2026.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide peaked at 23.5% in July 2026 and was lowest at 14% in November 2025.
  • Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide peaked at 10.5% in July 2026 and was lowest at 7.7% in November 2025.
  • Across the 11 months ending August 2026, Thorne’s estimated Share of Search among creatine supplements worldwide peaked at 6.9% in August 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Bulk Nutrients’ estimated Share of Search among creatine supplements worldwide peaked at 5% in June 2026 and was lowest at 3.4% in November 2025.
  • Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide peaked at 3.8% in August 2026 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, Thorne rose from 5th to 4th among creatine supplements worldwide.
  • Across the 11 months ending August 2026, Bulk Nutrients fell from 4th to 5th among creatine supplements worldwide.

How did search popularity change for creatine supplements worldwide in August 2026?

  1. In August 2026, Thorne gained estimated Share of Search among creatine supplements worldwide, from 5.8% to 6.9%.

  2. In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%.

  3. In August 2026, Myprotein lost estimated Share of Search among creatine supplements worldwide, from 52.3% to 51.3%.

  4. Estimated monthly branded searches for Bulk Nutrients worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.

  6. Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

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