How popular isOptimum Nutrition in search?
In August 2026, there were an estimated 450K branded searches for Optimum Nutrition worldwide which is up 22.3% over the last 11 months. Optimum Nutrition holds 23.1% estimated Share of Search among creatine supplements worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Myprotein51.3%
Optimum Nutrition23.1%
Transparent Labs10.3%Thorne6.9%
Bulk Nutrients4.6%
- Nutricost3.8%
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Which creatine supplements compete with Optimum Nutrition?
Share of Search by month for Myprotein, Optimum Nutrition, Transparent Labs, Thorne, Bulk Nutrients, Nutricost. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Transparent Labs | Thorne | Bulk Nutrients | Nutricost |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 21.3% | 9.5% | 4.3% | 4.3% | 2.9% |
| Nov 2025 | 69.7% | 14% | 7.7% | 2.8% | 3.4% | 2.3% |
| Dec 2025 | 61.6% | 15.2% | 10.2% | 5.6% | 3.7% | 3.7% |
| Jan 2026 | 64% | 15.7% | 8.6% | 4.7% | 3.9% | 3.2% |
| Feb 2026 | 60.6% | 18.3% | 8.2% | 5.5% | 4.5% | 3% |
| Mar 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| Apr 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| May 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| Jun 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 5% | 3.4% |
| Jul 2026 | 52.3% | 23.5% | 10.5% | 5.8% | 4.7% | 3.2% |
| Aug 2026 | 51.3% | 23.1% | 10.3% | 6.9% | 4.6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 1M | 0% | -1 points | |
| 2, held 2nd | 23.1% | 450K | 0% | -0.5 points | |
| 3, held 3rd | 10.3% | 201K | 0% | -0.2 points | |
| 4, held 4th | 6.9% | 135K | +22.7% | +1.2 points | |
| 5, held 5th | 4.6% | 90.5K | 0% | -0.1 points | |
| 6, held 6th | 3.8% | 74K | +22.3% | +0.6 points |
51.3%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.
23.1%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.
10.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
6.9%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
4.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.8%
Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
Compare search popularity between Optimum Nutrition and its closest rivals
- Optimum Nutrition vs Transparent Labs: compare search popularity
- Optimum Nutrition vs Nutricost: compare search popularity
- Compare Optimum Nutrition with any brand
How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide increased from 21.3% to 23.1%.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide peaked at 23.5% in July 2026 and was lowest at 14% in November 2025.
How did search popularity change for creatine supplements worldwide in August 2026?
6 changes
In August 2026, Thorne gained estimated Share of Search among creatine supplements worldwide, from 5.8% to 6.9%.
In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%.
In August 2026, Myprotein lost estimated Share of Search among creatine supplements worldwide, from 52.3% to 51.3%.
Estimated monthly branded searches for Bulk Nutrients worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.
Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Where does Optimum Nutrition compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Protein powder brands | 3rd of 5 | 22.4% | Show ranking |
| Creatine supplements | 2nd of 6 | 23.1% | Shown above |
| Pre workout supplements | 2nd of 6 | 24.4% | Show ranking |
| Sports supplement brands | 2nd of 5 | 26.5% | Show ranking |
How is Optimum Nutrition measured?
Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optimum nutrition
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