Brandwave

How popular isOptimum Nutrition in search?

In September 2026, there were an estimated 368K branded searches for Optimum Nutrition worldwide which held steady over the last 12 months. Optimum Nutrition holds 18.9% estimated Share of Search among sports nutrition brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Myprotein62.8%
  2. Optimum Nutrition18.9%
  3. Musashi12.7%
  4. Ghost3.1%
  5. Horleys2.5%
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Which sports nutrition brands compete with Optimum Nutrition?

Optimum Nutrition against sports nutrition brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi, Ghost, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiGhostHorleys
Oct 202558.9%21.7%14.5%2%2.9%
Nov 202572.4%14.6%9.7%1.3%2%
Dec 202563.9%15.7%15.7%2.1%2.6%
Jan 202668.1%16.7%11.2%1.8%2.2%
Feb 202663.7%19.2%12.8%2.1%2.1%
Mar 202659.4%17.9%17.9%2.4%2.4%
Apr 202663.1%19%12.7%2.6%2.6%
May 202664.6%19.5%10.6%2.6%2.6%
Jun 202658.7%21.6%14.4%2.4%2.9%
Jul 202656%25.2%13.8%2.3%2.8%
Aug 202654.6%24.6%13.4%4%3.3%
Sep 202662.8%18.9%12.7%3.1%2.5%

  1. 1.Myprotein

    62.8%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8.1 points.

  2. 2.Optimum Nutrition

    18.9%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.7 points.

  3. 3.Musashi

    12.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Ghost

    3.1%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Horleys

    2.5%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between Optimum Nutrition and its closest rivals

Every comparison with Optimum Nutrition

How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Optimum Nutrition worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide decreased from 21.7% to 18.9%.
  • Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide peaked at 25.2% in July 2026 and was lowest at 14.6% in November 2025.

How did search popularity change for sports nutrition brands worldwide in September 2026?

  1. In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.

  2. In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.

  3. In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.

  4. In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.

  5. In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.

Where does Optimum Nutrition compete?

Optimum Nutrition is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands3rd of 518%Show ranking
Whey protein brands3rd of 318.1%Show ranking
Creatine supplements2nd of 618.6%Show ranking
Sports nutrition brands2nd of 518.9%Shown above
Pre workout supplements2nd of 619%Show ranking
Sports supplement brands2nd of 420%Show ranking

How is Optimum Nutrition measured?

Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optimum nutrition

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How the Brand Demand Index is measured

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