Brandwave

C4 vs Optimum Nutrition:Which is searched more?

In August 2026, Optimum Nutrition had more branded searches than C4 among pre workout supplements worldwide. Optimum Nutrition was estimated to have 450K branded searches compared to C4’s 109K, and held a 24.4% Share of Search versus C4’s 5.9%. These are worldwide searches for English-language branded terms.

Share of Search among pre workout supplements worldwide in August 2026Which is more popular in search, C4 or Optimum Nutrition?
C45.9%109K searches
vs
Optimum Nutrition24.4%450K searches

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Which is more popular in search, C4 or Optimum Nutrition?

Compare the pre workout supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

C4 and Optimum Nutrition among pre workout supplements worldwide, by month

Share of Search by month for Optimum Nutrition, C4. The figures are in the table below the chart.

View monthly share of search table
MonthOptimum NutritionC4
Oct 202522%5.5%
Nov 202514.5%3.6%
Dec 202516.1%4.9%
Jan 202616.6%4.2%
Feb 202619.4%4.9%
Mar 202619%4.7%
Apr 202618.9%4.7%
May 202618.9%4.9%
Jun 202621.9%5.5%
Jul 202625%5.1%
Aug 202624.4%5.9%
Sep 2026——

How has the C4 and Optimum Nutrition comparison changed over the last 12 months?

  • Optimum Nutrition was ahead of C4 in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, C4’s estimated Share of Search among pre workout supplements worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches moved from 92.1K to 109K.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among pre workout supplements worldwide moved from 22% to 24.4%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for pre workout supplements worldwide in August 2026?

  1. In August 2026, C4 gained estimated Share of Search among pre workout supplements worldwide, from 5.1% to 5.9%.

  2. In August 2026, Optimum Nutrition lost estimated Share of Search among pre workout supplements worldwide, from 25% to 24.4%.

How each brand is measured

Brandwave collects information about searches that people make online using C4’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C4

2 branded search terms

  • c4 energy
  • c4 pre workout

Optimum Nutrition

1 branded search term

  • optimum nutrition

How the Brand Demand Index is measured

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