Brandwave

Sports nutrition brands:Which are searched most?

In September 2026, Myprotein was the most searched among sports nutrition brands worldwide, with an estimated 1.2M branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Myprotein62.8%
  2. Optimum Nutrition18.9%
  3. Musashi12.7%
  4. Ghost3.1%
  5. Horleys2.5%

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Share of SearchLeaderboard

Compare the protein and sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports nutrition brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi, Ghost, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiGhostHorleys
Oct 202558.9%21.7%14.5%2%2.9%
Nov 202572.4%14.6%9.7%1.3%2%
Dec 202563.9%15.7%15.7%2.1%2.6%
Jan 202668.1%16.7%11.2%1.8%2.2%
Feb 202663.7%19.2%12.8%2.1%2.1%
Mar 202659.4%17.9%17.9%2.4%2.4%
Apr 202663.1%19%12.7%2.6%2.6%
May 202664.6%19.5%10.6%2.6%2.6%
Jun 202658.7%21.6%14.4%2.4%2.9%
Jul 202656%25.2%13.8%2.3%2.8%
Aug 202654.6%24.6%13.4%4%3.3%
Sep 202662.8%18.9%12.7%3.1%2.5%

This month’s ranking, September 2026

  1. 1.Myprotein

    62.8%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8.1 points.

  2. 2.Optimum Nutrition

    18.9%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.7 points.

  3. 3.Musashi

    12.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Ghost

    3.1%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Horleys

    2.5%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among sports nutrition brands worldwide?

In September 2026, Myprotein was the most searched among sports nutrition brands worldwide, with an estimated 1.2M branded searches and 62.8% estimated Share of Search within this set. Optimum Nutrition is in 2nd place, 43.8 percentage points behind at 18.9% Share of Search.

Global sports nutrition brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Myprotein58.9% → 62.8%72.4%Nov 202554.6%Aug 20261st
Optimum Nutrition21.7% → 18.9%25.2%Jul 202614.6%Nov 20252nd
Musashi14.5% → 12.7%17.9%Mar 20269.7%Nov 20253rd
Ghost2% → 3.1%4%Aug 20261.3%Nov 20255th → 4th
Horleys2.9% → 2.5%3.3%Aug 20262%Nov 20254th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide increased from 58.9% to 62.8%.
  • Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide decreased from 21.7% to 18.9%.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide decreased from 14.5% to 12.7%.
  • Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide increased from 2% to 3.1%.
  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide peaked at 72.4% in November 2025 and was lowest at 54.6% in August 2026.
  • Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide peaked at 25.2% in July 2026 and was lowest at 14.6% in November 2025.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide peaked at 17.9% in March 2026 and was lowest at 9.7% in November 2025.
  • Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide peaked at 4% in August 2026 and was lowest at 1.3% in November 2025.
  • Across the 12 months ending September 2026, Horleys’ estimated Share of Search among sports nutrition brands worldwide peaked at 3.3% in August 2026 and was lowest at 2% in November 2025.
  • Across the 12 months ending September 2026, Ghost rose from 5th to 4th among sports nutrition brands worldwide.
  • Across the 12 months ending September 2026, Horleys fell from 4th to 5th among sports nutrition brands worldwide.

How did search popularity change for sports nutrition brands worldwide in September 2026?

  1. In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.

  2. In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.

  3. In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.

  4. In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.

  5. In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.

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