Brandwave

How popular isBSc?

In October 2026, people searched for BSc by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.1% of all global sports nutrition brand searches, placing BSc seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about sports nutrition brands, BSc did not appear in any of the answers.

Search and AI answers in October 2026

BSc is the seventh most searched of 8 competitors and not named in the AI answers we collected.

  1. MyproteinShare of searches 51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Optimum NutritionShare of searches 22.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MusashiShare of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MomentousShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BScShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BSc did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Thorne2nd
  3. Momentous3rd
  4. Myprotein–
  5. Musashi–
  6. Ghost–
  7. Horleys–
  8. BSc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BSc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for BSc compared with other sports nutrition brands worldwide?

BSc against sports nutrition brands worldwide, by month

Share of searches by month for Myprotein, Optimum Nutrition, Musashi, Momentous, Ghost, Horleys, BSc. The figures are in the table below the chart.

View monthly share of searches table
MonthMyproteinOptimum NutritionMusashiMomentousGhostHorleysBScThorne
Nov 202570.7%14.2%9.5%2.3%1.3%1.9%0.05%0.05%
Dec 202561.4%15.1%15.1%3.7%2%2.5%0.08%0.08%
Jan 202665.3%16%10.7%3.9%1.8%2.2%0.07%0.07%
Feb 202661.7%18.6%12.4%3.1%2%2%0.07%0.07%
Mar 202657.2%17.3%17.3%3.5%2.3%2.3%0.08%0.08%
Apr 202660.7%18.3%12.2%3.7%2.5%2.5%0.12%0.09%
May 202662%18.7%10.2%3.8%2.5%2.5%0.15%0.1%
Jun 202656.5%20.8%13.9%3.4%2.3%2.8%0.14%0.09%
Jul 202654%24.3%13.3%3.3%2.2%2.7%0.13%0.09%
Aug 202652.4%23.6%12.9%3.9%3.9%3.2%0.08%0.08%
Sep 202660.4%18.2%12.2%3.7%3%2.4%0.08%0.06%
Oct 202651%22.8%15.3%4.6%3.1%3.1%0.1%0.08%

  1. 1.Myprotein

    51%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share -9.3 points.

  2. 2.Optimum Nutrition

    22.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Musashi

    15.3%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +3.1 points.

  4. 4.Momentous

    4.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Ghost

    3.1%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Horleys

    3.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.BSc

    0.1%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Thorne

    0.08%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BSc and its closest rivals

Every comparison with BSc

9 comparisons

How has branded search demand for BSc changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for BSc worldwide rose from 1.3K to 1.6K.
  • Across the 12 months ending October 2026, BSc’s share of searches among sports nutrition brands worldwide held steady, from 0.05% to 0.1%.

How did search popularity change for sports nutrition brands worldwide in October 2026?

6 changes

  1. In October 2026, Optimum Nutrition gained share of searches among sports nutrition brands worldwide, from 18.2% to 22.8%.

  2. In October 2026, Musashi gained share of searches among sports nutrition brands worldwide, from 12.2% to 15.3%.

  3. In October 2026, Momentous gained share of searches among sports nutrition brands worldwide, from 3.7% to 4.6%.

  4. In October 2026, Horleys gained share of searches among sports nutrition brands worldwide, from 2.4% to 3.1%.

  5. In October 2026, Myprotein lost share of searches among sports nutrition brands worldwide, from 60.4% to 51%.

  6. Estimated monthly branded searches for Ghost worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in October 2026.

How are BSc’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BSc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bsc nutrition

Do you work for BSc? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BSc compete?

BSc is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports nutrition brands7th of 80.1%Shown above
Protein powder brands5th of 55.2%Show ranking
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