Brandwave

Protein powder brands:Which brands are most popular in search?

In August 2026, Myprotein was the most searched among protein powder brands worldwide, with an estimated 1M branded searches and 49.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein49.9%
  2. MuscleBlaze27.4%
  3. Optimum Nutrition22.4%
  4. Nuzest0.14%
  5. BSc0.08%

Follow protein powder brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the protein powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among protein powder brands worldwide, by month

Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum NutritionNuzestBSc
Oct 202557.4%21.1%21.1%0.21%0.09%
Nov 202571.2%14.3%14.3%0.14%0.05%
Dec 202561.8%22.7%15.2%0.18%0.08%
Jan 202666.9%16.4%16.4%0.16%0.07%
Feb 202662.2%18.8%18.8%0.18%0.07%
Mar 202659.7%22%18%0.22%0.08%
Apr 202659.7%22%18%0.18%0.12%
May 202659.7%22%18%0.18%0.14%
Jun 202654.8%24.7%20.2%0.2%0.13%
Jul 202652.5%23.6%23.6%0.19%0.13%
Aug 202649.9%27.4%22.4%0.14%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Myprotein

    49.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.MuscleBlaze

    27.4%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Optimum Nutrition

    22.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Nuzest

    0.14%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  5. 5.BSc

    0.08%

    Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among protein powder brands worldwide?

In August 2026, Myprotein was the most searched among protein powder brands worldwide, with an estimated 1M branded searches and 49.9% estimated Share of Search within this set. MuscleBlaze is in 2nd place, 22.4 percentage points behind at 27.4% Share of Search.

Global protein powder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Myprotein57.4% → 49.9%71.2%Nov 202549.9%Aug 20261st
MuscleBlaze21.1% → 27.4%27.4%Aug 202614.3%Nov 20252nd
Optimum Nutrition21.1% → 22.4%23.6%Jul 202614.3%Nov 20253rd
Nuzest0.21% → 0.14%0.22%Mar 20260.14%Nov 20254th
BSc0.09% → 0.08%0.14%May 20260.05%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide decreased from 57.4% to 49.9%.
  • Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 27.4%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 22.4%.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide peaked at 71.2% in November 2025 and was lowest at 49.9% in August 2026.
  • Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide peaked at 27.4% in August 2026 and was lowest at 14.3% in November 2025.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide peaked at 23.6% in July 2026 and was lowest at 14.3% in November 2025.
  • Across the 11 months ending August 2026, Nuzest and BSc held steady: their estimated Share of Search among protein powder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.

  2. In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

  4. Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free