Brandwave

How popular isOptimum Nutrition in search?

In August 2026, there were an estimated 450K branded searches for Optimum Nutrition worldwide which is up 22.3% over the last 11 months. Optimum Nutrition holds 22.4% estimated Share of Search among protein powder brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein49.9%
  2. MuscleBlaze27.4%
  3. Optimum Nutrition22.4%
  4. Nuzest0.14%
  5. BSc0.08%
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Which protein powder brands compete with Optimum Nutrition?

Optimum Nutrition against protein powder brands worldwide, by month

Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum NutritionNuzestBSc
Oct 202557.4%21.1%21.1%0.21%0.09%
Nov 202571.2%14.3%14.3%0.14%0.05%
Dec 202561.8%22.7%15.2%0.18%0.08%
Jan 202666.9%16.4%16.4%0.16%0.07%
Feb 202662.2%18.8%18.8%0.18%0.07%
Mar 202659.7%22%18%0.22%0.08%
Apr 202659.7%22%18%0.18%0.12%
May 202659.7%22%18%0.18%0.14%
Jun 202654.8%24.7%20.2%0.2%0.13%
Jul 202652.5%23.6%23.6%0.19%0.13%
Aug 202649.9%27.4%22.4%0.14%0.08%
Sep 2026—————

  1. 1.Myprotein

    49.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.MuscleBlaze

    27.4%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Optimum Nutrition

    22.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Nuzest

    0.14%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  5. 5.BSc

    0.08%

    Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Optimum Nutrition and its closest rivals

How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 22.4%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide peaked at 23.6% in July 2026 and was lowest at 14.3% in November 2025.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.

  2. In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

  4. Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Optimum Nutrition compete?

Optimum Nutrition is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands3rd of 522.4%Shown above
Creatine supplements2nd of 623.1%Show ranking
Pre workout supplements2nd of 624.4%Show ranking
Sports supplement brands2nd of 526.5%Show ranking

How is Optimum Nutrition measured?

Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optimum nutrition

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How the Brand Demand Index is measured

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