Whey protein brands:Which are searched most?
In September 2026, Myprotein was the most searched among whey protein brands worldwide, with an estimated 1.2M branded searches and 59.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Myprotein59.9%
MuscleBlaze22.1%
Optimum Nutrition18.1%
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Share of SearchLeaderboard
Compare the whey protein brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | MuscleBlaze | Optimum Nutrition |
|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 21.2% |
| Nov 2025 | 71.3% | 14.3% | 14.3% |
| Dec 2025 | 62% | 22.8% | 15.2% |
| Jan 2026 | 67.1% | 16.5% | 16.5% |
| Feb 2026 | 62.4% | 18.8% | 18.8% |
| Mar 2026 | 59.9% | 22.1% | 18.1% |
| Apr 2026 | 59.9% | 22.1% | 18.1% |
| May 2026 | 59.9% | 22.1% | 18.1% |
| Jun 2026 | 55% | 24.8% | 20.2% |
| Jul 2026 | 52.6% | 23.7% | 23.7% |
| Aug 2026 | 50% | 27.5% | 22.5% |
| Sep 2026 | 59.9% | 22.1% | 18.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.9% | 1.2M | +22% | +9.9 points | |
| 2, held 2nd | 22.1% | 450K | -18.2% | -5.4 points | |
| 3, held 3rd | 18.1% | 368K | -18.2% | -4.4 points |
59.9%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +9.9 points.
22.1%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
18.1%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among whey protein brands worldwide?
3 brands
In September 2026, Myprotein was the most searched among whey protein brands worldwide, with an estimated 1.2M branded searches and 59.9% estimated Share of Search within this set. MuscleBlaze is in 2nd place, 37.8 percentage points behind at 22.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Myprotein | 57.6% → 59.9% | 71.3%Nov 2025 | 50%Aug 2026 | 1st |
| MuscleBlaze | 21.2% → 22.1% | 27.5%Aug 2026 | 14.3%Nov 2025 | 2nd |
| Optimum Nutrition | 21.2% → 18.1% | 23.7%Jul 2026 | 14.3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide increased from 57.6% to 59.9%.
- Across the 12 months ending September 2026, MuscleBlaze’s estimated Share of Search among whey protein brands worldwide increased from 21.2% to 22.1%.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide decreased from 21.2% to 18.1%.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide peaked at 71.3% in November 2025 and was lowest at 50% in August 2026.
- Across the 12 months ending September 2026, MuscleBlaze’s estimated Share of Search among whey protein brands worldwide peaked at 27.5% in August 2026 and was lowest at 14.3% in November 2025.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide peaked at 23.7% in July 2026 and was lowest at 14.3% in November 2025.
How did search popularity change for whey protein brands worldwide in September 2026?
3 changes
In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%.
In September 2026, MuscleBlaze lost estimated Share of Search among whey protein brands worldwide, from 27.5% to 22.1%.
In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 22.5% to 18.1%.
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