Brandwave

How popular isMyprotein in search?

In September 2026, there were an estimated 1.2M branded searches for Myprotein worldwide which is up 22% over the last 12 months. Myprotein holds 59.9% estimated Share of Search among whey protein brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Myprotein59.9%
  2. MuscleBlaze22.1%
  3. Optimum Nutrition18.1%
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Which whey protein brands compete with Myprotein?

Myprotein against whey protein brands worldwide, by month

Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum Nutrition
Oct 202557.6%21.2%21.2%
Nov 202571.3%14.3%14.3%
Dec 202562%22.8%15.2%
Jan 202667.1%16.5%16.5%
Feb 202662.4%18.8%18.8%
Mar 202659.9%22.1%18.1%
Apr 202659.9%22.1%18.1%
May 202659.9%22.1%18.1%
Jun 202655%24.8%20.2%
Jul 202652.6%23.7%23.7%
Aug 202650%27.5%22.5%
Sep 202659.9%22.1%18.1%

  1. 1.Myprotein

    59.9%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +9.9 points.

  2. 2.MuscleBlaze

    22.1%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Optimum Nutrition

    18.1%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

Compare search popularity between Myprotein and its closest rivals

Every comparison with Myprotein

How has branded search demand for Myprotein changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Myprotein worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide increased from 57.6% to 59.9%.
  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide peaked at 71.3% in November 2025 and was lowest at 50% in August 2026.

How did search popularity change for whey protein brands worldwide in September 2026?

  1. In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%.

  2. In September 2026, MuscleBlaze lost estimated Share of Search among whey protein brands worldwide, from 27.5% to 22.1%.

  3. In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 22.5% to 18.1%.

Where does Myprotein compete?

Myprotein is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands1st of 559.7%Show ranking
Whey protein brands1st of 359.9%Shown above
Creatine supplements1st of 661.7%Show ranking
Sports nutrition brands1st of 562.8%Show ranking
Pre workout supplements1st of 663%Show ranking
Sports supplement brands1st of 466.5%Show ranking

How is Myprotein measured?

Brandwave collects information about searches that people make online using Myprotein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • myprotein

Do you work for Myprotein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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