Myprotein vs Nutricost:Which is searched more?
In August 2026, Myprotein had more branded searches than Nutricost among creatine supplements worldwide. Myprotein was estimated to have 1M branded searches compared to Nutricost’s 74K, and held a 51.3% Share of Search versus Nutricost’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Myprotein or Nutricost?
Compare the creatine supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, Nutricost. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Nutricost |
|---|---|---|
| Oct 2025 | 57.8% | 2.9% |
| Nov 2025 | 69.7% | 2.3% |
| Dec 2025 | 61.6% | 3.7% |
| Jan 2026 | 64% | 3.2% |
| Feb 2026 | 60.6% | 3% |
| Mar 2026 | 59.1% | 3.6% |
| Apr 2026 | 59.1% | 3.6% |
| May 2026 | 59.1% | 3.6% |
| Jun 2026 | 55.7% | 3.4% |
| Jul 2026 | 52.3% | 3.2% |
| Aug 2026 | 51.3% | 3.8% |
| Sep 2026 | — | — |
How has the Myprotein and Nutricost comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of Nutricost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among creatine supplements worldwide moved from 57.8% to 51.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide moved from 2.9% to 3.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for creatine supplements worldwide in August 2026?
2 changes
In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%.
In August 2026, Myprotein lost estimated Share of Search among creatine supplements worldwide, from 52.3% to 51.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Myprotein’s and Nutricost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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