Brandwave

How popular isMyprotein in search?

In August 2026, there were an estimated 1M branded searches for Myprotein worldwide which held steady over the last 11 months. Myprotein holds 49.9% estimated Share of Search among protein powder brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein49.9%
  2. MuscleBlaze27.4%
  3. Optimum Nutrition22.4%
  4. Nuzest0.14%
  5. BSc0.08%
Myprotein website (opens in a new tab)

Follow Myprotein and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Myprotein compete?

Myprotein is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands1st of 549.9%Shown below
Creatine supplements1st of 651.3%Show ranking
Pre workout supplements1st of 654.2%Show ranking
Sports supplement brands1st of 558.9%Show ranking

Which protein powder brands compete with Myprotein?

Myprotein against protein powder brands worldwide, by month

Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum NutritionNuzestBSc
Oct 202557.4%21.1%21.1%0.21%0.09%
Nov 202571.2%14.3%14.3%0.14%0.05%
Dec 202561.8%22.7%15.2%0.18%0.08%
Jan 202666.9%16.4%16.4%0.16%0.07%
Feb 202662.2%18.8%18.8%0.18%0.07%
Mar 202659.7%22%18%0.22%0.08%
Apr 202659.7%22%18%0.18%0.12%
May 202659.7%22%18%0.18%0.14%
Jun 202654.8%24.7%20.2%0.2%0.13%
Jul 202652.5%23.6%23.6%0.19%0.13%
Aug 202649.9%27.4%22.4%0.14%0.08%
Sep 2026—————

  1. 1.Myprotein

    49.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.MuscleBlaze

    27.4%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Optimum Nutrition

    22.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Nuzest

    0.14%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  5. 5.BSc

    0.08%

    Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Myprotein and its closest rivals

How has branded search demand for Myprotein changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Myprotein worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide decreased from 57.4% to 49.9%.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide peaked at 71.2% in November 2025 and was lowest at 49.9% in August 2026.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.

  2. In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

  4. Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is Myprotein measured?

Brandwave collects information about searches that people make online using Myprotein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • myprotein

Do you work for Myprotein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Myprotein your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free