How popular isGhost in search?
In September 2026, there were an estimated 60.5K branded searches for Ghost worldwide which is up 82.8% over the last 12 months. Ghost holds 3.1% estimated Share of Search among sports nutrition brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Myprotein62.8%
Optimum Nutrition18.9%
Musashi12.7%
Ghost3.1%
Horleys2.5%
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Which sports nutrition brands compete with Ghost?
Share of Search by month for Myprotein, Optimum Nutrition, Musashi, Ghost, Horleys. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | Ghost | Horleys |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.7% | 14.5% | 2% | 2.9% |
| Nov 2025 | 72.4% | 14.6% | 9.7% | 1.3% | 2% |
| Dec 2025 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Jan 2026 | 68.1% | 16.7% | 11.2% | 1.8% | 2.2% |
| Feb 2026 | 63.7% | 19.2% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 59.4% | 17.9% | 17.9% | 2.4% | 2.4% |
| Apr 2026 | 63.1% | 19% | 12.7% | 2.6% | 2.6% |
| May 2026 | 64.6% | 19.5% | 10.6% | 2.6% | 2.6% |
| Jun 2026 | 58.7% | 21.6% | 14.4% | 2.4% | 2.9% |
| Jul 2026 | 56% | 25.2% | 13.8% | 2.3% | 2.8% |
| Aug 2026 | 54.6% | 24.6% | 13.4% | 4% | 3.3% |
| Sep 2026 | 62.8% | 18.9% | 12.7% | 3.1% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 1.2M | +22% | +8.1 points | |
| 2, held 2nd | 18.9% | 368K | -18.2% | -5.7 points | |
| 3, held 3rd | 12.7% | 246K | 0% | -0.8 points | |
| 4, held 4th | 3.1% | 60.5K | -18.2% | -0.9 points | |
| 5, held 5th | 2.5% | 49.5K | -18.2% | -0.8 points |
62.8%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8.1 points.
18.9%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.7 points.
3.
Musashi12.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Ghost3.1%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Horleys2.5%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare search popularity between Ghost and its closest rivals
Every comparison with Ghost
7 comparisons
How has branded search demand for Ghost changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ghost worldwide rose from 33.1K to 60.5K.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide peaked at 4% in August 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Ghost rose from 5th to 4th among sports nutrition brands worldwide.
How did search popularity change for sports nutrition brands worldwide in September 2026?
5 changes
In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.
In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.
In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.
In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.
In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.
Where does Ghost compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports nutrition brands | 4th of 5 | 3.1% | Shown above |
| Pre workout supplements | 5th of 6 | 3.1% | Show ranking |
How is Ghost measured?
Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ghost energy
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Is Ghost your brand?
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