Brandwave

How popular isMusashi in search?

In September 2026, there were an estimated 246K branded searches for Musashi worldwide which held steady over the last 12 months. Musashi holds 12.7% estimated Share of Search among sports nutrition brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Myprotein62.8%
  2. Optimum Nutrition18.9%
  3. Musashi12.7%
  4. Ghost3.1%
  5. Horleys2.5%
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Which sports nutrition brands compete with Musashi?

Musashi against sports nutrition brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi, Ghost, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiGhostHorleys
Oct 202558.9%21.7%14.5%2%2.9%
Nov 202572.4%14.6%9.7%1.3%2%
Dec 202563.9%15.7%15.7%2.1%2.6%
Jan 202668.1%16.7%11.2%1.8%2.2%
Feb 202663.7%19.2%12.8%2.1%2.1%
Mar 202659.4%17.9%17.9%2.4%2.4%
Apr 202663.1%19%12.7%2.6%2.6%
May 202664.6%19.5%10.6%2.6%2.6%
Jun 202658.7%21.6%14.4%2.4%2.9%
Jul 202656%25.2%13.8%2.3%2.8%
Aug 202654.6%24.6%13.4%4%3.3%
Sep 202662.8%18.9%12.7%3.1%2.5%
  1. 1.Myprotein

    62.8%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8.1 points.

  2. Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.7 points.

  3. 3.Musashi

    12.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Ghost

    3.1%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Horleys

    2.5%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between Musashi and its closest rivals

How has branded search demand for Musashi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Musashi worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide decreased from 14.5% to 12.7%.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide peaked at 17.9% in March 2026 and was lowest at 9.7% in November 2025.

How did search popularity change for sports nutrition brands worldwide in September 2026?

  1. In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.

  2. In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.

  3. In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.

  4. In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.

  5. In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.

Where does Musashi compete?

Musashi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electrolyte drink brands4th of 1310.4%Show ranking
Sports nutrition brands3rd of 512.7%Shown above
Sports supplement brands3rd of 413.4%Show ranking

How is Musashi measured?

Brandwave collects information about searches that people make online using Musashi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • musashi

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How the Brand Demand Index is measured

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