Musashi vs Thorne:Which is more popular?
In September 2026, Musashi had more branded searches than Thorne among sports nutrition brands worldwide. Musashi had about 246,000 branded searches, while Thorne had 1,300. Musashi made up 12.2% of all sports nutrition brand searches we track, and Thorne accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Thorne appeared in four of the five answers and Musashi in none.
Who do people search for more?
Musashi, about 189 searches for every 1 for Thorne
Who does AI mention more?
Thorne, mentioned in 4 of 5 answers, Musashi in 0
Who does AI recommend more?
Thorne, the only one of the two named
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Musashi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy?”
Asked ChatGPT
“What are the best sports nutrition brands?”
Asked ChatGPT
“What's the best sports nutrition brand for protein for training?”
Searched Google, AI Overview
“sports nutrition brands”
Searched Google, AI Overview
“sports nutrition supplements”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Musashi or Thorne more popular in search?
This chart shows how often people search Google for Musashi and Thorne by name. Each line represents a brand's share of searches for all seven sports nutrition brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Musashi, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Myprotein | Optimum Nutrition | Musashi | Momentous | Ghost | Horleys | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 20.8% | 13.9% | 4.2% | 1.9% | 2.8% | 0.09% |
| Nov 2025 | 70.7% | 14.2% | 9.5% | 2.3% | 1.3% | 1.9% | 0.05% |
| Dec 2025 | 61.4% | 15.1% | 15.1% | 3.7% | 2% | 2.5% | 0.08% |
| Jan 2026 | 65.3% | 16% | 10.7% | 3.9% | 1.8% | 2.2% | 0.07% |
| Feb 2026 | 61.7% | 18.6% | 12.4% | 3.1% | 2% | 2% | 0.07% |
| Mar 2026 | 57.3% | 17.3% | 17.3% | 3.5% | 2.3% | 2.3% | 0.08% |
| Apr 2026 | 60.7% | 18.3% | 12.2% | 3.7% | 2.5% | 2.5% | 0.09% |
| May 2026 | 62.1% | 18.7% | 10.2% | 3.8% | 2.5% | 2.5% | 0.1% |
| Jun 2026 | 56.6% | 20.8% | 13.9% | 3.4% | 2.3% | 2.8% | 0.09% |
| Jul 2026 | 54.1% | 24.3% | 13.3% | 3.3% | 2.2% | 2.7% | 0.09% |
| Aug 2026 | 52.5% | 23.6% | 12.9% | 3.9% | 3.9% | 3.2% | 0.08% |
| Sep 2026 | 60.4% | 18.2% | 12.2% | 3.7% | 3% | 2.5% | 0.06% |
How has the Musashi and Thorne comparison changed over the last 12 months?
3 findings
- Musashi was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Musashi’s share of searches among sports nutrition brands worldwide moved from 13.9% to 12.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Thorne’s share of searches among sports nutrition brands worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for sports nutrition brands worldwide in September 2026?
2 changes
In September 2026, Musashi lost share of searches among sports nutrition brands worldwide, from 12.9% to 12.2%.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Musashi’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports nutrition brands
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