Brandwave

How popular isThorne?

In September 2026, people searched for Thorne by name about 139,000 times worldwide, an 8.3% increase from the previous year. These searches made up 0.06% of all global sports nutrition brand searches, placing Thorne seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports nutrition brands, Thorne appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Thorne is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. MyproteinShare of searches 60.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Optimum NutritionShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MusashiShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MomentousShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ThorneShare of searches 0.06%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thorne is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Thorne2nd
  3. Momentous3rd
  4. Myprotein–
  5. Musashi–
  6. Ghost–
  7. Horleys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sports nutrition brands compete with Thorne?

Thorne against sports nutrition brands worldwide, by month

Share of searches by month for Myprotein, Optimum Nutrition, Musashi, Momentous, Ghost, Horleys, Thorne. The figures are in the table below the chart.

View monthly share of searches table
MonthMyproteinOptimum NutritionMusashiMomentousGhostHorleysThorne
Oct 202556.4%20.8%13.9%4.2%1.9%2.8%0.09%
Nov 202570.7%14.2%9.5%2.3%1.3%1.9%0.05%
Dec 202561.4%15.1%15.1%3.7%2%2.5%0.08%
Jan 202665.3%16%10.7%3.9%1.8%2.2%0.07%
Feb 202661.7%18.6%12.4%3.1%2%2%0.07%
Mar 202657.3%17.3%17.3%3.5%2.3%2.3%0.08%
Apr 202660.7%18.3%12.2%3.7%2.5%2.5%0.09%
May 202662.1%18.7%10.2%3.8%2.5%2.5%0.1%
Jun 202656.6%20.8%13.9%3.4%2.3%2.8%0.09%
Jul 202654.1%24.3%13.3%3.3%2.2%2.7%0.09%
Aug 202652.5%23.6%12.9%3.9%3.9%3.2%0.08%
Sep 202660.4%18.2%12.2%3.7%3%2.5%0.06%

  1. 1.Myprotein

    60.4%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8 points.

  2. 2.Optimum Nutrition

    18.2%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Musashi

    12.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Momentous

    3.7%

    Moved from 5th to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Ghost

    3%

    Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Horleys

    2.5%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Thorne

    0.06%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Thorne and its closest rivals

Every comparison with Thorne

36 comparisons

How has branded search demand for Thorne changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 128K to 139K.
  • Across the 12 months ending September 2026, Thorne’s share of searches among sports nutrition brands worldwide held steady, from 0.09% to 0.06%.

How did search popularity change for sports nutrition brands worldwide in September 2026?

6 changes

  1. In September 2026, Myprotein gained share of searches among sports nutrition brands worldwide, from 52.5% to 60.4%.

  2. In September 2026, Optimum Nutrition lost share of searches among sports nutrition brands worldwide, from 23.6% to 18.2%.

  3. In September 2026, Ghost lost share of searches among sports nutrition brands worldwide, from 3.9% to 3%.

  4. In September 2026, Musashi lost share of searches among sports nutrition brands worldwide, from 12.9% to 12.2%.

  5. In September 2026, Horleys lost share of searches among sports nutrition brands worldwide, from 3.2% to 2.5%.

  6. In September 2026, Momentous rose from 5th to 4th among sports nutrition brands worldwide.

How are Thorne’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thorne fish oil
  • thorne magnesium
  • thorne multivitamin
  • thorne prenatal
  • thorne supplements

Do you work for Thorne? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Thorne compete?

Thorne is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands9th of 90.05%Show ranking
Multivitamin brands4th of 40.63%Show ranking
Sports nutrition brands7th of 70.06%Shown above
Creatine supplements4th of 64.6%Show ranking
Sports supplement brands6th of 60.07%Show ranking
Prenatal vitamin brands7th of 124.6%Show ranking
Fish oil brands6th of 60.29%Show ranking
Magnesium supplement brands4th of 129.1%Show ranking
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