Needed vs Thorne:Which is more popular?
In September 2026, Needed had more branded searches than Thorne among prenatal vitamin brands worldwide. Needed had about 33,100 branded searches, while Thorne had 22,200. Needed made up 6.9% of all prenatal vitamin brand searches we track, and Thorne accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about prenatal vitamin brands, Needed and Thorne each appeared in two of the five answers. Thorne was mentioned before Needed in two out of three answers.
Who do people search for more?
Needed, about 49% more searches than Thorne
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Thorne, named ahead of Needed in 2 of 3 answers
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Top prenatal vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Needed was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thorne was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thorne was listed before Needed in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Made1st- Thorne2nd
- Needed3rd
Perelel4th
Ritual5th
One A Day6th
New Chapter7th- Elevit–
Pregnacare–
Centrum–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prenatal vitamin brands
5 answers
Asked ChatGPT
“Which prenatal vitamin brand should I take?”
Asked ChatGPT
“What are the best prenatal vitamin brands?”
Asked ChatGPT
“What's the best prenatal vitamin brand for morning sickness?”
Searched Google, AI Overview
“prenatal vitamins”
Searched Google, AI Overview
“best prenatal vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Needed or Thorne more popular in search?
This chart shows how often people search Google for Needed and Thorne by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Needed, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elevit | Pregnacare | Nature Made | Perelel | Ritual | Needed | Thorne | One A Day | Centrum | FullWell | Garden of Life | New Chapter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.2% | 9.3% | 6.2% | 7.6% | 5.1% | 5.1% | 3.4% | 1.9% | 1.9% | 2.8% | 0.66% |
| Nov 2025 | 28% | 23% | 10.3% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 1.7% | 2.1% | 2.5% | 0.61% |
| Dec 2025 | 26.8% | 22.1% | 14.8% | 8.1% | 8.1% | 4.4% | 5.4% | 3.6% | 1.6% | 1.6% | 3% | 0.59% |
| Jan 2026 | 27% | 22% | 14.8% | 6.6% | 8.1% | 5.4% | 5.4% | 3.6% | 2% | 1.6% | 3% | 0.58% |
| Feb 2026 | 31% | 20.8% | 11.4% | 7.6% | 9.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% | 2.3% | 0.67% |
| Mar 2026 | 28.5% | 23.2% | 12.8% | 7% | 8.5% | 5.7% | 4.7% | 3.1% | 1.7% | 1.7% | 2.6% | 0.61% |
| Apr 2026 | 25.9% | 21.1% | 21.1% | 6.3% | 7.8% | 5.2% | 4.3% | 2.8% | 1.6% | 1.6% | 1.9% | 0.56% |
| May 2026 | 27.9% | 22.7% | 15.3% | 6.8% | 8.4% | 5.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.6% |
| Jun 2026 | 26.7% | 21.8% | 17.9% | 6.5% | 8% | 5.4% | 5.4% | 2.9% | 1.3% | 2% | 1.6% | 0.57% |
| Jul 2026 | 26% | 21.2% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 3.5% | 1.6% | 1.9% | 1.9% | 0.56% |
| Aug 2026 | 28.5% | 23.2% | 10.4% | 8.5% | 8.5% | 5.7% | 4.7% | 3.8% | 1.7% | 2.1% | 2.1% | 0.61% |
| Sep 2026 | 28.2% | 23% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 2.1% | 1.7% | 1.7% | 0.61% |
How has the Needed and Thorne comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Needed took it in March 2026.
- Across the 12 months ending September 2026, Needed’s share of searches among prenatal vitamin brands worldwide moved from 5.1% to 6.9%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Thorne’s share of searches among prenatal vitamin brands worldwide moved from 5.1% to 4.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for prenatal vitamin brands worldwide in September 2026?
2 changes
In September 2026, Needed gained share of searches among prenatal vitamin brands worldwide, from 5.7% to 6.9%.
Thorne’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 5.4% to 4.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Needed’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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